Marketing and International Business department

AUT's Marketing and International Business department brings together teachers and researchers with a shared interest in understanding how organisations can equip themselves for today’s dynamic, diverse, and increasingly disrupted world of business.

We explore the fields of marketing management, marketing communications, digital marketing and consumer behaviour. We also investigate new ways of understanding the development and growth of business, innovation and entrepreneurship, changes in international markets, and the evolving landscape of global ethics and corporate responsibility.

The department is also proud to deliver undergraduate courses in Māori Indigenous business, considering business, management and governance from a mātauranga Māori perspective through a kaupapa-based study skills approach.

Research in marketing and international business

From the impact of cutting-edge technologies on consumer behaviour to changing market dynamics, our research explores how businesses interact with consumers and society at large.

Our research

Industry partnerships

AUT's Marketing and International Business department has strong partnerships with a wide range of industry leaders in New Zealand and all around the world that provide valuable real-world experiences for our students,

OUR PARTNERSHIPS

Contact us

Leslee Burtton
Department Coordinator
Phone: +64 9 921 9999 ext 6991

leslee.burtton@aut.ac.nz

View department staff

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