Marketing and International Business department

AUT's Marketing and International Business department brings together teachers and researchers with a shared interest in understanding how organisations can equip themselves for today’s dynamic, diverse, and increasingly disrupted world of business.

We explore the fields of marketing management, marketing communications, digital marketing and consumer behaviour. We also investigate new ways of understanding the development and growth of business, innovation and entrepreneurship, changes in international markets, and the evolving landscape of global ethics and corporate responsibility.

The department is also proud to deliver undergraduate courses in Māori Indigenous business, considering business, management and governance from a mātauranga Māori perspective through a kaupapa-based study skills approach.

Research in marketing and international business

From the impact of cutting-edge technologies on consumer behaviour to changing market dynamics, our research explores how businesses interact with consumers and society at large.

Our research

Industry associations

AUT's Marketing and International Business department has strong partnerships with industry, including the Commercial Communication Council.

We're also proud of our links with the large group of business mentors who work with our final-year Bachelor of Business students.

Crystal Verry
Qian (Mimi) Huang
Andrew Davis
Alisha Vallabh
Tessa Williams

Contact us

Leslee Burtton
Department Coordinator
Phone: +64 9 921 9999 ext 6991

leslee.burtton@aut.ac.nz

View department staff

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Jessica Vredenburg highlights the significance of brand activism, revealing 70% of consumers expect brands to publicly stand for sociopolitical issues.
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Senior Lecturer Dr Rebecca Trelease (Te Āti Haunui a Pāpārangi) and Lecturer Angela Asuncion will be presenting at the Swiftposium 2024.
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Mindfulness is known to alter our behaviours and responses in the real world, but can it also shape how we use social media? A new study investigates.
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Global accolades, impact for marketers
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A paper co-authored by two AUT Marketing experts has become the most cited article for 2022 in a renowned journal.
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Brand activism requires bravery
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Recently some UK not-for-profits have shifted towards activism-driven campaigns. This shift could mean changes to how they are perceived.