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Brand activism and business success

Jessica Vredenburg highlights the significance of brand activism, revealing 70% of consumers expect brands to publicly stand for sociopolitical issues.

An academic conference: Swiftposium 2024

Senior Lecturer Dr Rebecca Trelease (Te Āti Haunui a Pāpārangi) and Lecturer Angela Asuncion will be presenting at the Swiftposium 2024.

Can meditation affect social media use?

Mindfulness is known to alter our behaviours and responses in the real world, but can it also shape how we use social media? A new study investigates.

Global accolades, impact for marketers

A paper co-authored by two AUT Marketing experts has become the most cited article for 2022 in a renowned journal.

Brand activism requires bravery

Recently some UK not-for-profits have shifted towards activism-driven campaigns. This shift could mean changes to how they are perceived.

Low-paying jobs for some workers

New AUT research explores whether low-wage workers can easily transition to better-paying opportunities.

For richer, for poorer, for less risk

Married CEOs seem to take fewer risks with their investment decisions and are less likely to bend the rules than their unmarried counterparts.

How a son can help young criminal dads

For both mums and dads, the arrival of a child decreases criminal behaviour. We now find the child’s gender plays a particular role for some fathers.

Costco will change how Kiwis shop

Costco will change the way New Zealanders shop. Marketing expert Megan Phillips shares tips for getting the most out of a bulk buy.

Covid's impact on Pacific workers

COVID-19 exacerbated existing disparities between NZ European and Pacific workers - particularly for Pacific women under 30 in Auckland.