Postgraduate Diploma in Marketing
Develop an understanding of key marketing principles in as little as eight months with the Postgraduate Diploma in Marketing.
The Postgraduate Diploma in Marketing enables students with a bachelor’s degree in any field to study marketing at postgraduate level. In as little as eight months, students will develop knowledge, understanding and skills require for a professional marketing role.
Download programme guides
Minimum entry requirements
If you have New Zealand qualifications
- Must have completed a bachelor’s degree (in any discipline)
If you have qualifications from another country
See entry requirements for students from other countries. Select your country from the dropdown menu.
Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 3 years
Accepted subject majors:
n/a
Minimum scores
Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 3 years
Accepted subject majors:
n/a
Minimum scores
Accepted qualification:
1. Bachelor’s degree from prestigious university awarded up to 2022 AND / OR
2. Bachelor’s degree awarded from 2022 with an entry qual of Year 12 AND / OR
3. Bachelor’s degree from Section 1 institute as per NOOSR AND / OR
4. Doctor of Medicine/Juris Doctor/Bachelor of Laws AND / OR
5. Doctor of Dentistry/Optometry/Veterinary Medicine
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a
Minimum scores
Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 4 years
Accepted subject majors:
n/a
Minimum scores
Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a
Minimum scores
If your country is not listed, view our general entry requirements for postgraduate programmes
English language requirements
- IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band
Contact us to find out more about the Postgraduate Diploma in Marketing
Email business.postgrad@aut.ac.nz
Phone +64 9 921 9906
The Postgraduate Diploma in Marketing is taught over two 10-week trimesters. Each trimester includes 10 weeks of teaching, with exams scheduled in weeks 11 and 12.
You must successfully complete 120 points from the Master of Marketing. All courses are 15 points.
You can choose how many courses you take to fit around work demands and personal commitments. You can continue working full-time while completing your Postgraduate Diploma in Marketing part-time.
To transition from the Postgraduate Diploma in Marketing to the Master of Marketing, you are required to maintain a B- grade average.
Complete eight courses from
- BUSS901 Applied Business Research and Communication Skills
- BSYS847 Business Analytics 1: Understanding and Visualising Data
- MKTG860 Marketing Concepts and Tactics
- MKTG861 Market Intelligence
- MKTG864 Digital Marketing Architecture
- MKTG866 Marketing for Disruption
- MKTG867 Brand and Identity
- MKTG868 Creative Ideation and Innovation
- MKTG869 Strategic Digital Marketing
Study planner for this programme
Download our study planner to see what your studies will look like:
Skills you will develop
The outcomes for graduates of the Postgraduate Diploma in Marketing are outlined in the Graduate Profile below.
Other professional programmes
Pathway to a PhD
High-achieving postgraduate diploma students with at least an A- grade average over the 120 points in level 8 professional master’s degree courses qualify to apply to the Doctor of Philosophy by completing the Master of Business with a B+ grade average or higher. You'll receive 60 points of credit towards the Master of Business, and will need to complete another 120 points.
($21,523 tuition fees + $1,192 student services levy)
($37,200 tuition fees + $1,192 student services levy)
- Fees shown are based on a full-time workload for the points indicated next to the fee. The exact fee charged will depend on which courses you select at the time of enrolment.
- Fees are subject to change year to year. If you are planning for study beyond the current year, fees may vary from those stated.
- There may also be other fees and charges you need to pay.
- International students' tuition fees reflect the full cost of tuition. Domestic students' tuition fees are less due to a proportion of the tuition fees being funded by the New Zealand Government.
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.