Master of Marketing

The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.

Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.

There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), an applied project in marketing (30 points) and an applied business and communications skills course (15 points).

Minimum entry requirements

  • Must have completed a bachelor’s degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent

International student entry requirements

English language requirements

  • IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.

English language requirements

IELTS may be waived (at the discretion of the Programme Director)

  • For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
  • For a student who has lived and/or worked in an English speaking environment for 3 years

If your English does not meet the required standard, AUT International House offers the GIE programme.

Contact us to find out more

Email mbaandpm@aut.ac.nz
Phone  +64 9 921 9999 ext 6855

The Master of Marketing is taught over three 10-week trimesters. Each trimester includes 10 weeks of teaching with exams scheduled in weeks 11 and 12.

There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), and a research project in marketing (45 points).

Textbooks are included in your course fees.

Courses you can study

Detailed information about courses in this programme

Detailed programme structure and course outlines (Blackboard)

Skills you will develop

The outcomes for graduates of the Master of Marketing are outlined in the Graduate Profile below.

Graduate Profile

  • Marketing
  • Sales
  • Brand management
  • Business development
  • Market analysis

Other professional programmes

Pathway to a PhD

High-achieving professional master’s degree students with at least an A- grade average over the 120 points in level 8 professional master’s degree courses can qualify to apply to the Doctor of Philosophy by completing the Master of Business with a B+ grade average or higher. You'll receive 60 points of credit towards the Master of Business, and will need to complete another 120 points.

Quick facts
Programme code:
AK1045
Level:
9
Points:
180
Duration:
1 to 1.5 years full-time / part-time available
Campus:
City Campus
Starts:
26 Oct 2021
28 Feb 2022
25 Oct 2022
Fees:
Domestic
$18,903
  • This represents the approximate tuition fee based on a full-time workload of 120 points of this 180 point programme in 2021. The exact tuition fee will depend on courses selected and may exceed this figure.
  • Fees are subject to change year to year. If you are planning for beyond 2021, fees may vary from those stated.
  • The MBA and Professional Masters programmes are 180 points, with start dates throughout the year. Total programme fees will therefore depend on course selection and start dates.
  • There may also be other fees and charges you need to pay. Learn more about fees to study at AUT
International
$49,995
  • This represents the approximate tuition fee based on a full-time workload of 180 points in 2021. The exact fees will depend on courses selected and may exceed the figure stated.
  • Fees are subject to change year to year. If you are planning for beyond 2021, fees may vary from those stated.
  • The MBA and Professional Masters programmes are 180 points, with start dates throughout the year. Total programme fees will therefore depend on course selection and start dates.
  • There may also be other fees and charges you need to pay. Learn more about fees to study at AUT
  • International students' tuition fees reflect the full cost of tuition. Domestic students' tuition fees are less due to a proportion of the tuition fees being funded by the New Zealand Government.

Scholarships at AUT

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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