Master of Marketing

The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.

Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.

Download programme guides

Minimum entry requirements

  • Must have completed a bachelor’s degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent

International student entry requirements

English language requirements

  • IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.

English language requirements

IELTS may be waived (at the discretion of the Programme Director)

  • For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
  • For a student who has lived and/or worked in an English speaking environment for 3 years

Contact us to find out more

Email business.postgrad@aut.ac.nz
Phone +64 9 921 9906

The Master of Marketing is taught over three 10-week trimesters. Each trimester includes 10 weeks of teaching with exams scheduled in weeks 11 and 12.

You must successfully complete 180 points. All courses are 15 points unless stated otherwise. As part of the Master of Marketing you complete an applied project that addresses a contemporary topic in marketing.

You can choose how many courses you take to fit around work demands and personal commitments, provided you complete the qualification within four years. You can continue working full-time while completing your Master of Marketing part-time.

Courses you study

Skills you will develop

The outcomes for graduates of the Master of Marketing are outlined in the Graduate Profile below.

Graduate Profile

  • Marketing
  • Sales
  • Brand management
  • Business development
  • Market analysis

Other professional programmes

Pathway to a PhD

High-achieving professional master’s degree students with at least an A- grade average over the 120 points in level 8 professional master’s degree courses can qualify to apply to the Doctor of Philosophy by completing the Master of Business with a B+ grade average or higher. You'll receive 60 points of credit towards the Master of Business, and will need to complete another 120 points.

Quick facts
Programme code:
AK1045
Level:
9
Points:
180
Duration:
1 to 1.5 years full-time / part-time available
Campus:
City Campus
Starts:
4 Nov 2024
3 Mar 2025
3 Nov 2025

Key semester dates
Fees
Domestic
$29,466 (for 180 points)
($27,747 tuition fees + $1719 student services levy)
International
$54,819 (for 180 points)
($53,100 tuition fees + $1719 student services levy)
  • Fees shown are based on a full-time workload for the points indicated next to the fee. The exact fee charged will depend on which courses you select at the time of enrolment.
  • Fees are subject to change year to year. If you are planning for study beyond the current year, fees may vary from those stated.
  • There may also be other fees and charges you need to pay.
  • International students' tuition fees reflect the full cost of tuition. Domestic students' tuition fees are less due to a proportion of the tuition fees being funded by the New Zealand Government.

Scholarships

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.