Master of Marketing
The Master of Marketing is designed for people who want to pursue marketing at a master’s degree level and gain the expertise for a professional role in this dynamic field. Suitable for students with any bachelor’s degree.
In a world where technology constantly reshapes consumer, firm and stakeholder behaviour, a strong foundation in marketing is crucial. The Master of Marketing equips you with the skills to analyse, strategise and engage diverse audiences through innovative and responsible marketing practices that respond to domestic and global challenges.
With a focus on digital fluency, creative ideation, design thinking, data and intelligence, brand strategy, disruptive practices, and consumer and customer insights, the Master of Marketing prepares you to drive impactful strategies that resonate with audiences.
Download programme guides
Minimum entry requirements
If you have New Zealand qualifications
- Must have completed a bachelor’s degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent
If you have qualifications from another country
See entry requirements for students from other countries. Select your country from the dropdown menu.
Accepted qualification:
Bachelor's degree (in a relevant professional subject)
Accepted undergraduate qualification duration:
Minimum 3 years
Accepted subject majors:
n/a
Minimum scores
Accepted qualification:
1. Diploma IV-Sarjana sains terapan AND / OR
2. Sarjana (SI)
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a
Minimum scores
Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 3 years
Accepted subject majors:
n/a
Minimum scores
Accepted qualification:
1. Bachelor’s degree from prestigious university awarded up to 2022 AND / OR
2. Bachelor’s degree awarded from 2022 with an entry qual of Year 12 AND / OR
3. Bachelor’s degree from Section 1 institute as per NOOSR AND / OR
4. Doctor of Medicine/Juris Doctor/Bachelor of Laws AND / OR
5. Doctor of Dentistry/Optometry/Veterinary Medicine
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a
Minimum scores
Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 4 years
Accepted subject majors:
n/a
Minimum scores
Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a
Minimum scores
If your country is not listed, view our general entry requirements for postgraduate programmes
English language requirements
- IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.
IELTS may be waived (at the discretion of the Programme Director)
- For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
- For a student who has lived and/or worked in an English speaking environment for 3 years
Contact us to find out more
Email business.postgrad@aut.ac.nz
Phone +64 9 921 9906
AUT’s hands-on, integrated learning approach fosters critical thinking and creative problem-solving, helping you develop insights that contribute meaningfully to the marketing field.
The Master of Marketing is taught over three 10-week trimesters. Each trimester includes 10 weeks of teaching with exams scheduled in weeks 11 and 12. You must successfully complete 180 points. All courses are 15 points unless stated otherwise. As part of the Master of Marketing you complete an applied project that addresses a contemporary topic in marketing.
You can choose how many courses you take to fit around work demands and personal commitments, provided you complete the qualification within four years. You can continue working full-time while completing your Master of Marketing part-time.
Courses you study
- BUSS901 Applied Business Research and Communication Skills
- BSYS847 Business Analytics 1: Understanding and Visualising Data
- MKTG860 Marketing Concepts and Tactics
- MKTG861 Market Intelligence
- MKTG864 Digital Marketing Architecture
- MKTG866 Marketing for Disruption
- MKTG867 Brand and Identity
- MKTG868 Creative Ideation and Innovation
- MKTG869 Strategic Digital Marketing
- MKTG996 Applied Marketing Project (45 points)
Study planners for this programme
Download our study planners to see what your studies will look like in the Master of Marketing, depending on when you’ve started your studies at AUT:
- March 2025 start: Master of Marketing study planner
- November 2025 start: Master of Marketing study planner
Ready to enrol in your courses?
Find out how you can enrol in the courses and classes for your programme, whether you’ve just joined AUT as a new student or you’re already studying with us. If you’re looking for a course timetable or more info on a specific course use our course search.
Skills you will develop
The outcomes for graduates of the Master of Marketing are outlined in the Graduate Profile below.
- Marketing
- Sales
- Brand management
- Business development
- Market analysis
Other professional programmes
Pathway to a PhD
High-achieving professional master’s degree students with at least an A- grade average over the 120 points in level 8 professional master’s degree courses can qualify to apply to the Doctor of Philosophy by completing the Master of Business with a B+ grade average or higher. You'll receive 60 points of credit towards the Master of Business, and will need to complete another 120 points.
($21,523 tuition fees + $1,192 student services levy)
($55,800 tuition fees + $1,787 student services levy)
- Fees shown are based on a full-time workload for the points indicated next to the fee. The exact fee charged will depend on which courses you select at the time of enrolment.
- Fees are subject to change year to year. If you are planning for study beyond the current year, fees may vary from those stated.
- There may also be other fees and charges you need to pay.
- International students' tuition fees reflect the full cost of tuition. Domestic students' tuition fees are less due to a proportion of the tuition fees being funded by the New Zealand Government.
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.