The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.
Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.
There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), an applied project in marketing (30 points) and an applied business and communications skills course (15 points).
If your English does not meet the required standard, AUT International House offers the GIE programme.
The Master of Marketing is taught over three 10-week trimesters. Each trimester includes 10 weeks of teaching with exams scheduled in weeks 11 and 12.
There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), and a research project in marketing (45 points).
Textbooks are included in your course fees.
The outcomes for graduates of the Master of Marketing are outlined in the Graduate Profile below.
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.