The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.
Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.
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International student entry requirements
Email business.postgrad@aut.ac.nz
Phone +64 9 921 9906
The Master of Marketing is taught over three 10-week trimesters. Each trimester includes 10 weeks of teaching with exams scheduled in weeks 11 and 12.
You must successfully complete 180 points. All courses are 15 points unless stated otherwise. As part of the Master of Marketing you complete an applied project that addresses a contemporary topic in marketing.
You can choose how many courses you take to fit around work demands and personal commitments, provided you complete the qualification within four years. You can continue working full-time while completing your Master of Marketing part-time.
The outcomes for graduates of the Master of Marketing are outlined in the Graduate Profile below.
High-achieving professional master’s degree students with at least an A- grade average over the 120 points in level 8 professional master’s degree courses can qualify to apply to the Doctor of Philosophy by completing the Master of Business with a B+ grade average or higher. You'll receive 60 points of credit towards the Master of Business, and will need to complete another 120 points.
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.