Master of Marketing
The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.
Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.
There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), an applied project in marketing (30 points) and an applied business and communications skills course (15 points).
Start date: 2022
- Download our Business Postgraduate Professional programme guide [PDF, 111.4 KB]
Minimum entry requirements
- Must have completed a bachelor’s degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent
International student entry requirements
English language requirements
- IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.
IELTS may be waived (at the discretion of the Programme Director)
- For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
- For a student who has lived and/or worked in an English speaking environment for 3 years
If your English does not meet the required standard, AUT International House offers the GIE programme.
Contact us to find out more
Email mbaandpm@aut.ac.nz
Phone +64 9 921 9999 ext 6855
The Master of Marketing is taught over three 10-week trimesters. Each trimester includes 10 weeks of teaching with exams scheduled in weeks 11 and 12.
There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), and a research project in marketing (45 points).
Textbooks are included in your course fees.
Courses you can study
- ACCT868 Accounting for Financial and Managerial Decision Making
- BUSS901 Applied Business Research and Communication Skills
- ECON861 Economics for Business
- MGMT861 Managing Organisations and People
- MKTG860 Marketing Management
- MKTG861 Understanding Markets
- MKTG862 Understanding Consumers
- MKTG863 Strategic Marketing Science
- MKTG864 Digital, Social and Mobile Marketing
- MKTG866 Marketing in the Contemporary World
- MKTG995 Applied Marketing Project
Detailed information about courses in this programme
Detailed programme structure and course outlines (Blackboard)
Skills you will develop
The outcomes for graduates of the Master of Marketing are outlined in the Graduate Profile below.
- Marketing
- Sales
- Brand management
- Business development
- Market analysis
Other professional programmes
Pathway to a PhD
High-achieving professional master’s degree students with at least an A- grade average over the 120 points in level 8 professional master’s degree courses can qualify to apply to the Doctor of Philosophy by completing the Master of Business with a B+ grade average or higher. You'll receive 60 points of credit towards the Master of Business, and will need to complete another 120 points.
25 Oct 2022
$19,224
- This represents the approximate tuition fee based on a full-time workload of 120 points of this 180 point programme in 2022. The exact tuition fee will depend on courses selected and may exceed this figure.
- Fees are subject to change year to year. If you are planning for beyond 2022, fees may vary from those stated.
- The MBA and Professional Masters programmes are 180 points, with start dates throughout the year. Total programme fees will therefore depend on course selection and start dates.
- There may also be other fees and charges you need to pay. Learn more about fees to study at AUT
$49,950
- This represents the approximate tuition fee based on a full-time workload of 180 points in 2022. The exact fees will depend on courses selected and may exceed the figure stated.
- Fees are subject to change year to year. If you are planning for beyond 2022, fees may vary from those stated.
- The MBA and Professional Masters programmes are 180 points, with start dates throughout the year. Total programme fees will therefore depend on course selection and start dates.
- There may also be other fees and charges you need to pay. Learn more about fees to study at AUT
- International students' tuition fees reflect the full cost of tuition. Domestic students' tuition fees are less due to a proportion of the tuition fees being funded by the New Zealand Government.
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.