Marketing Specialisation - Bachelor of Business (Honours)

Through the Marketing specialisation in the Bachelor of Busness (Honours) you can investigate an area of your interest and advance your knowledge of current marketing issues.

As a Bachelor of Business (Honours) student you learn from research-active and widely published academic staff. Our staff are internationally recognised as experts in marketing, and bring their cutting-edge research into the classes they teach.

AUT's Marketing department regularly hosts international visitors and holds a research seminar series. Our excellent ties with industry mean that as a postgraduate student you can access industry data and are aware of the issues facing modern businesses.

Marketing department


This is part of the Bachelor of Business (Honours).

Start date: 2021

To graduate with a Bachelor of Business (Honours), you must complete 120 points from:

  • Specialisation papers
  • Research methods paper(s)
  • A dissertation

This structure ensures that you can critically analyse and evaluate the research and professional literature, and begin your advanced studies in business with an appreciation of the current issues and controversies in the field. You also design and complete a piece of supervised research in a business discipline.

Specialisation papers

These advanced-level papers provide you with comprehensive coverage in the latest research and theories in your specialisation, and help you prepare for your independent research thesis or dissertation.

Marketing papers

Introduction to Research Methods

The research methods papers explore philosophical issues underpinning the design of research and the research process. They include training in research methods to prepare students to conduct methodologically rigorous research.

Research methods papers vary by specialisation.

Research (Honours) dissertation

This piece of supervised research contributes to the body of knowledge in your chosen business and economics discipline. You should consult your academic supervisor about your dissertation topic and proposed research.

The class of honours awarded in the programme depends on your grade performance.

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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