Marketing Specialisation - Bachelor of Business (Honours)

Through the Marketing specialisation in the Bachelor of Busness (Honours) you can investigate an area of your interest and advance your knowledge of current marketing issues.

Interested in marketing and want to stand out to employers with an honours degree? As a Bachelor of Business (Honours) in Marketing student you learn from research-active and widely published academic staff who are internationally recognised as experts in marketing.

AUT's Marketing department regularly hosts international visitors and holds a research seminar series. Our excellent ties with industry mean that as a postgraduate marketing student you can access industry data and are aware of the issues facing modern businesses.

Marketing department

This is part of the Bachelor of Business (Honours).

Download programme guides

To graduate with a Bachelor of Business (Honours), you must complete 120 points from:

  • Specialisation courses
  • Research methods course(s)
  • A dissertation

This structure ensures that you can critically analyse and evaluate the research and professional literature, and begin your advanced studies in business with an appreciation of the current issues and controversies in marketing. You also design and complete a piece of supervised research.

Specialisation courses

These advanced-level courses cover the latest research and theories in marketing, and help you prepare for your independent research thesis or dissertation.

Marketing courses

Research methods courses

The research methods courses explore philosophical issues related to the design of research and the research process. They include training in research methods to prepare students to conduct methodologically rigorous research.

Research (Honours) dissertation

This piece of supervised research contributes to the body of knowledge in marketing. You should consult your academic supervisor about your dissertation topic and proposed research.

The class of honours awarded in the programme depends on your grade .

Key features
  • Academic staff who are internationally recognised as experts in this field
  • Regular visits from international experts
  • Interactive and industry-linked learning environment
  • An exciting research culture

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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