Marketing - Bachelor of Business

Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.

New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.

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This is part of the Bachelor of Business.

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Start date: 2022

Start date: 2023

Part 1

You complete four core courses - refer to the Bachelor of Business overview.

Bachelor of Business

And complete the following course

You also choose minor or elective courses depending on your chosen minor(s).

Part 2

You explore the tools and concepts required for gaining market insights, followed by the immersive experience where you apply these skills to make successful decisions.

Courses may include

Part 3

Workplace experience

The capstone project is the final part of your degree and takes place in your final semester. You can choose to work in an organisation of your choice, start your own venture or complete an applied project.

Recent placements included:

  • Colenso BBDO
  • Contagion
  • Cook Islands Tourism Group
  • DDB
  • Noel Leeming
  • NZ Breast Cancer Foundation
  • Ogilvy
  • TVNZ

Workplace experience in the Bachelor of Business

Skills you will develop

The outcomes for graduates of this major are outlined in the Graduate Profile below.

Graduate Profile

Current students looking for specific requirements for business majors should refer to Canvas.

  • Market insights analyst
  • Customer experience and insights researcher
  • Sales account manager
  • Advertising agency planner
  • Brand manager
  • Marketing co-ordinator
  • Business development manager
  • Product buyer
  • Shopping centre manager
  • Customer relationship manager
  • Omni-channel communications manager
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Find out more about industry trends, job descriptions and what employers may be looking for.

Marketing, Advertising, Retailing and Sales Careers

Key features
  • Reflects the reality of the new business world
  • Interactive and industry-linked learning environment
  • Produce a portfolio that showcases your skills
  • Real projects and workplace experience
See yourself as
  • Having insight into consumer, shopper and organisational behaviours
  • Familiar with channels in which markets operate
  • Interested in business success strategies
Hanne Mellsop
Karan Bhatia
Shamim Kassibawi
Louie Hu
Georgia Meachin
Hanne Mellsop
Great graduatesHanne MellsopSenior Leader for Programmes, Sir Peter Blake Marine Education and Recreation Centre (MERC)Bachelor of Business
Bachelor of Sport and Recreation
Master of Sport, Exercise and HealthThe people she met throughout her studies were the highlight of her time at university, says Hanne Mellsop who studied both business and sport at AUT.The people she met throughout her studies were the highlight of her time at university, says Hanne Mellsop who studied both business and sport at AUT.
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Karan Bhatia
Great graduatesKaran BhatiaGlobal Enterprise Account Manager, Vodafone New ZealandBachelor of BusinessOne of the benefits of being employed by a global corporate like Vodafone is working with customers from around the globe, says business alumnus Karan Bhatia.One of the benefits of being employed by a global corporate like Vodafone is working with customers and stakeholders from around the globe, says business alumnus Karan Bhatia. There were plenty of highlights throughout his time at university, says Karan who was recognised as the one of the AUT Business School’s top students in his final year at AUT.
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Shamim Kassibawi
Great graduatesShamim KassibawiFounder & CEO, Play:Date, Dubai, United Arab EmiratesBachelor of BusinessShe loves helping families build a social circle for their little ones, says Shamim Kassibawi who now lives in Dubai, and is the founder and CEO of Play:Date.She loves helping families build a social circle for their little ones, says AUT business alumna Shamim Kassibawi who now lives in Dubai, and is the founder and CEO of highly successful mobile app Play:Date. But Play:Date isn’t Shamim’s first entrepreneurial venture – she launched her own PR agency, Spread Communications, at the age of 24 and it is still running successfully now.
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Louie Hu
Great graduatesLouie HuHead of Marketing for Huawei Thailand Consumer Business Group, Bangkok, ThailandBachelor of BusinessHe loves the strategic thinking and marketing planning that is at the heart of his career, says Louie Hu who came to AUT as an international student from China.He loves the strategic thinking and marketing planning that is at the heart of his career, says Louie Hu who came to AUT as an international student from China and now has a successful marketing career at Huawei. For Louie, deciding to enrol in AUT’s Bachelor of Business was the first step towards the career he has now.
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Georgia Meachin
Great graduatesGeorgia MeachinHead of Marketing, Pure Sport CBD, LondonBachelor of BusinessMarketing is a job you can do in almost any country, says business alumna Georgia Meachin who is now the head of marketing for Pure Sport CBD in London.Marketing is a job you can do in almost any country, says business alumna Georgia Meachin who is now the head of marketing for Pure Sport CBD in London. The variety of work she is involved in is one of the highlights for Georgia. She still fondly remembers her time at university, says Georgia who graduated from AUT in 2018.
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The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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