Marketing Major - Bachelor of Business
Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.
New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.
Talk to us about your study options
Thinking about studying business at AUT? Book a time with us to discuss your study options.
This is part of the Bachelor of Business.
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As a marketing student, you'll learn to identify and address customer needs, find out more about consumer behaviour, identify market insights, learn to integrate marketing communications and address social marketing issues. You'll also explore topics like strategic marketing and brand management.
Year 1
In the first semester, you take four core courses that cover fundamental business concepts:
- BUSS505 Consumer and Organisational Behaviour
- BUSS507 Financial Decision Making and Information Systems
- BUSS508 Economics and International Business
- BUSS509 Ethics, Responsibility and Sustainability
In Semester 2, you study:
- MKTG501 Marketing insights
You may also study another course related to marketing, and start to take the first courses from your second major, minor(s) or elective courses.
Year 2 & 3
You explore the tools and concepts required for gaining market insights, followed by the immersive experience where you apply these skills to make successful decisions.
Marketing courses may include:
- MKTG601 Marketing Research
- MKTG602 Marketing Relationships
- MKTG603 Consumer Behaviour
- MKTG701 Strategic Marketing
- MKTG702 Integrated Marketing Communications
- MKTG703 Digital, Social Media and Mobile Marketing
- MKTG704 Marketing for Social Impact
You also continue to take courses from your second major, minor(s) or elective courses.
Workplace experience
The capstone project is the final part of your degree and takes place in your final semester. You can choose to do a placement in an organisation of your choice, start your own venture or complete an applied project, bringing together your learning and gaining valuable experience.
Recent placements included:
- Colenso BBDO
- Contagion
- Cook Islands Tourism Group
- DDB
- Noel Leeming
- NZ Breast Cancer Foundation
- Ogilvy
- TVNZ
Want more info about work integrated learning at AUT?
Read more about workplace experience in AUT programmes, how it works and why it’s so beneficial when you start your career.
Workplace experience in AUT programmes
Build your degree
Use our online tool to build your own degree and see what your three years of study could look like.
Skills you will develop
The outcomes for graduates of this major are outlined in the Graduate Profile below.
Current students looking for specific requirements for business majors should refer to Canvas.
Career opportunities when you study the Marketing major
- Market insights analyst
- Customer experience and insights researcher
- Sales account manager
- Advertising agency planner
- Brand manager
- Marketing co-ordinator
- Business development manager
- Product buyer
- Shopping centre manager
- Customer relationship manager
- Omni-channel communications manager
Find out more about industry trends, job descriptions and what employers may be looking for.
Other majors in the Bachelor of Business
- Reflects the reality of the new business world
- Produce a portfolio that showcases your skills
- Real projects and workplace experience
- Option to include subjects outside of business
- Having insight into consumer, shopper and organisational behaviours
- Familiar with channels in which markets operate
- Interested in business success strategies
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.