Marketing - Bachelor of Business

Curious about how the marketplace operates and why consumers respond as they do? Study marketing, advertising, retailing and sales as part of the Bachelor of Business degree.

New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.

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This is part of the Bachelor of Business.

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Start date: 2022

Part 1

You complete four core courses - refer to the Bachelor of Business overview.

Bachelor of Business

And complete the following course

You also choose minor or elective courses depending on your chosen minor(s).

Part 2

You explore the tools and concepts required for gaining market insights, followed by the immersive experience where you apply these skills to make successful decisions.

Courses may include

Part 3

Workplace experience

The capstone project is the final part of your degree and takes place in your final semester. You can choose to work in an organisation of your choice, start your own venture or complete an applied project.

Recent placements included:

  • Colenso BBDO
  • Contagion
  • Cook Islands Tourism Group
  • DDB
  • Noel Leeming
  • NZ Breast Cancer Foundation
  • Ogilvy
  • TVNZ

Workplace experience in the Bachelor of Business

Skills you will develop

The outcomes for graduates of this major are outlined in the Graduate Profile below.

Graduate Profile

Current students looking for specific requirements for business majors should refer to Blackboard.

  • Market insights analyst
  • Customer experience and insights researcher
  • Sales account manager
  • Advertising agency planner
  • Brand manager
  • Marketing co-ordinator
  • Business development manager
  • Product buyer
  • Shopping centre manager
  • Customer relationship manager
  • Omni-channel communications manager
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Find out more about industry trends, job descriptions and what employers may be looking for.

Marketing, Advertising, Retailing and Sales Careers

Key features
  • Reflects the reality of the new business world
  • Interactive and industry-linked learning environment
  • Produce a portfolio that showcases your skills
  • Real projects and workplace experience
See yourself as
  • Having insight into consumer, shopper and organisational behaviours
  • Familiar with channels in which markets operate
  • Interested in business success strategies
Ashwin Pillay
Joy Wood
India Rose Gallagher
Shanee Kiriau
Karan Bhatia
Ashwin Pillay
Great graduatesAshwin PillaySenior Digital Executive, RedFern Digital, Shanghai, ChinaBachelor of BusinessHe knew fairly early on that he didn’t want to limit his career to New Zealand, says AUT business alumnus Ashwin Pillay who now lives and works in Shanghai.He knew fairly early on that he didn’t want to limit his career to New Zealand, says AUT business alumnus Ashwin Pillay who now lives and works in Shanghai. Going on a student exchange in the final year of his degree confirmed that Shanghai was the perfect place to start his international business career.
Joy Wood
Great graduatesJoy WoodGrowth and Partnerships Manager, Goodworld, Washington DCBachelor of Business
Bachelor of Communication StudiesShe had been dreaming of the Internz Scholarship since her first year at university, says Joy Wood who is now interning at Goodworld in Washington DC.She had been dreaming of the Internz Scholarship since her first year at university, says Joy Wood who is now interning at Goodworld in Washington DC through the Internz programme. As a growth and partnerships manager at Goodworld, Joy helps non-profit organisations reach their fundraising goals.
India Rose Gallagher
Great graduatesIndia Rose GallagherNational Accounts Executive/Marketing Support, Lion BreweriesBachelor of BusinessShe loves the creativity her role offers, says Bachelor of Business alumna India Rose Gallagher who now works in the marketing team at Lion Breweries.She loves the creativity her role offers, says business alumna India Rose Gallagher who now works in the marketing team at Lion Breweries. The freedom to execute her ideas has been one of the things she enjoys most about working at Lion Breweries. For India, the first step towards her creative marketing career was enrolling in a Bachelor of Business at AUT.
Shanee Kiriau
Great graduatesShanee Kiriau Digital and Community Coordinator, International Working Group (IWG) on Women & Sport, Women in Sport AotearoaBachelor of Business
Bachelor of Sport and RecreationShe loves contributing to social change in sport, says Shanee Kiriau who is currently the digital and community coordinator for Women in Sport Aotearoa.She loves contributing to social change in sport, says sport and recreation alumni Shanee Kiriau who is now the digital and community coordinator for Women in Sport Aotearoa and is involved in the International Working Group (IWG) on Women & Sport. Shanee enjoys being involved in a variety of diverse projects, constantly looking at ways to strengthen and advocate for female leadership within the sport sector.
Karan Bhatia
Great graduatesKaran BhatiaGlobal Enterprise Account Manager, Vodafone New ZealandBachelor of BusinessOne of the benefits of being employed by a global corporate like Vodafone is working with customers from around the globe, says business alumnus Karan Bhatia.One of the benefits of being employed by a global corporate like Vodafone is working with customers and stakeholders from around the globe, says business alumnus Karan Bhatia. There were plenty of highlights throughout his time at university, says Karan who was recognised as the one of the AUT Business School’s top students in his final year at AUT.

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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