Marketing, Advertising, Retailing and Sales - Bachelor of Business

Curious about how the marketplace operates and why consumers respond as they do? Study marketing, advertising, retailing and sales as part of the Bachelor of Business degree.

New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.


This is part of the Bachelor of Business.

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Part 1

You complete four core papers - refer to the Bachelor of Business overview.

Bachelor of Business

And complete the following paper

You also choose minor or elective papers depending on your chosen minor(s).

Part 2

You explore the tools and concepts required for gaining market insights, followed by the immersive experience where you apply these skills to make successful decisions.

Papers may include

Part 3

Workplace experience

The capstone project is the final part of your degree and takes place in your final semester. You can choose to work in an organisation of your choice, start your own venture or complete an applied project.

Recent placements included:

  • Colenso BBDO
  • Contagion
  • Cook Islands Tourism Group
  • DDB
  • Noel Leeming
  • NZ Breast Cancer Foundation
  • Ogilvy
  • TVNZ

Workplace experience in the Bachelor of Business

Skills you will develop

The outcomes for graduates of this major are outlined in the Graduate Profile below.

Graduate Profile

Current students looking for specific requirements for business majors should refer to Blackboard.

  • Market insights analyst
  • Customer experience and insights researcher
  • Sales account manager
  • Advertising agency planner
  • Brand manager
  • Marketing co-ordinator
  • Business development manager
  • Product buyer
  • Shopping centre manager
  • Customer relationship manager
  • Omni-channel communications manager
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Find out more about industry trends, job descriptions and what employers may be looking for.

Marketing, Advertising, Retailing and Sales Careers

Key features
  • Reflects the reality of the new business world
  • Interactive and industry-linked learning environment
  • Produce a portfolio that showcases your skills
  • Real projects and workplace experience
See yourself as
  • Having insight into consumer, shopper and organisational behaviours
  • Familiar with channels in which markets operate
  • Interested in business success strategies
Ashwin Pillay
Montana Northcroft
Lourdaiz Ah Chong
Man Gong
Irmine Kabimbi Ngoy
Ashwin Pillay
Great graduatesAshwin PillaySenior Digital Executive, RedFern Digital, Shanghai, ChinaBachelor of BusinessHe knew fairly early on that he didn’t want to limit his career to New Zealand, says AUT business alumnus Ashwin Pillay who now lives and works in Shanghai.He knew fairly early on that he didn’t want to limit his career to New Zealand, says AUT business alumnus Ashwin Pillay who now lives and works in Shanghai. Going on a student exchange in the final year of his degree confirmed that Shanghai was the perfect place to start his international business career.
Montana Northcroft
Great graduatesMontana NorthcroftMarketing Intern, Kettlebell Kitchen, New York CityBachelor of BusinessHe wanted a university experience that’s not just about what you learn in the classroom, says Montana Northcroft who completed a Bachelor of Business at AUT.He wanted a university experience that’s not just about what you learn in the classroom, says Montana Northcroft who completed a Bachelor of Business at AUT. After graduating at the end of 2018, Montana is now in the USA, working as a marketing intern for Kettlebell Kitchen in New York City through the AUT Internz International Scholarship Programme.
Lourdaiz Ah Chong
Great graduatesLourdaiz Ah ChongBachelor of BusinessDeciding to study a Bachelor of Business at AUT was easy, says Lourdaiz Ah Chong who hopes to work in investment banking or private equity once he graduates.Deciding to study a Bachelor of Business at AUT was easy, says Lourdaiz Ah Chong who is in the final year of his degree, and hopes to have a career in investment banking or private equity once he graduates. Lourdaiz says he appreciates how AUT incorporates employer and business thinking into its education framework.
Man Gong
Great graduatesMan GongBachelor of BusinessDeciding to study at AUT as an international student was easy, says Man Gong who came to AUT from China to study business and dreams of becoming an accountant.Deciding to study at AUT as an international student was easy, says Man Gong who came to AUT from China to study business and dreams of becoming an accountant. She feels that her Bachelor of Business is giving her a strong foundation to pursue a good career in the future, Man says.
Irmine Kabimbi Ngoy
Great graduatesIrmine Kabimbi NgoyBachelor of Business
Bachelor of Business (Honours)
Certificate in BusinessShe has always dreamt of a career in business, says Irmine Kabimbi Ngoy who is currently completing a Bachelor of Business (Honours) in Marketing at AUT.She has always dreamt of a career in business, says Irmine Kabimbi Ngoy who is currently completing a Bachelor of Business (Honours) in Marketing at AUT. One of the many highlights Irmine has had during her time at AUT was the opportunity to participate in the SEACAPE programme; designed to connect New Zealanders with Southeast Asian Nations.

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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