Marketing, Advertising, Retailing and Sales - Bachelor of Business

Curious about how the marketplace operates and why consumers respond as they do? Study marketing, advertising, retailing and sales as part of the Bachelor of Business degree.

New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.


This is part of the Bachelor of Business.

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Part 1

You complete four core papers - refer to the Bachelor of Business overview.

Bachelor of Business

And complete the following paper

You also choose minor or elective papers depending on your chosen minor(s).

Part 2

You explore the tools and concepts required for gaining market insights, followed by the immersive experience where you apply these skills to make successful decisions.

Papers may include

Part 3

Workplace experience

The capstone project is the final part of your degree and takes place in your final semester. You can choose to work in an organisation of your choice, start your own venture or complete an applied project.

Recent placements included:

  • Colenso BBDO
  • Contagion
  • Cook Islands Tourism Group
  • DDB
  • Noel Leeming
  • NZ Breast Cancer Foundation
  • Ogilvy
  • TVNZ

Workplace experience in the Bachelor of Business

Skills you will develop

The outcomes for graduates of this major are outlined in the Graduate Profile below.

Graduate Profile

Current students looking for specific requirements for business majors should refer to Blackboard.

  • Market insights analyst
  • Customer experience and insights researcher
  • Sales account manager
  • Advertising agency planner
  • Brand manager
  • Marketing co-ordinator
  • Business development manager
  • Product buyer
  • Shopping centre manager
  • Customer relationship manager
  • Omni-channel communications manager
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Find out more about industry trends, job descriptions and what employers may be looking for.

Marketing, Advertising, Retailing and Sales Careers

Key features
  • Reflects the reality of the new business world
  • Interactive and industry-linked learning environment
  • Produce a portfolio that showcases your skills
  • Real projects and workplace experience
See yourself as
  • Having insight into consumer, shopper and organisational behaviours
  • Familiar with channels in which markets operate
  • Interested in business success strategies
Ashwin Pillay
Man Gong
Joy Wood
Lourdaiz Ah Chong
Louie Hu
Ashwin Pillay
Great graduatesAshwin PillaySenior Digital Executive, RedFern Digital, Shanghai, ChinaBachelor of BusinessHe knew fairly early on that he didn’t want to limit his career to New Zealand, says AUT business alumnus Ashwin Pillay who now lives and works in Shanghai.He knew fairly early on that he didn’t want to limit his career to New Zealand, says AUT business alumnus Ashwin Pillay who now lives and works in Shanghai. Going on a student exchange in the final year of his degree confirmed that Shanghai was the perfect place to start his international business career.
Man Gong
Great graduatesMan GongBachelor of BusinessDeciding to study at AUT as an international student was easy, says Man Gong who came to AUT from China to study business and dreams of becoming an accountant.Deciding to study at AUT as an international student was easy, says Man Gong who came to AUT from China to study business and dreams of becoming an accountant. She feels that her Bachelor of Business is giving her a strong foundation to pursue a good career in the future, Man says.
Joy Wood
Great graduatesJoy WoodGrowth and Partnerships Manager, Goodworld, Washington DCBachelor of Business
Bachelor of Communication StudiesShe had been dreaming of the AUT Internz Scholarship since her first year at university, says Joy Wood who is now interning at Goodworld in Washington DC.She had been dreaming of the AUT Internz Scholarship since her first year at university, says Joy Wood who is now interning at Goodworld in Washington DC through the AUT Internz programme. As a growth and partnerships manager at Goodworld, Joy helps non-profit organisations reach their fundraising goals.
Lourdaiz Ah Chong
Great graduatesLourdaiz Ah ChongWealth Management Associate, Forsyth Barr LimitedBachelor of BusinessDeciding to study business at AUT was easy, says Lourdaiz Ah Chong who recently accepted a job offer from Forsyth Barr to join their Wealth Management division.Deciding to study a Bachelor of Business at AUT was easy, says Lourdaiz Ah Chong who recently accepted a job offer from Forsyth Barr to join their Wealth Management division, which covers over $15 billion of clients’ investments. Lourdaiz says he appreciates how AUT incorporates employer and business thinking into its education framework.
Louie Hu
Great graduatesLouie HuAsia Pacific Regional Marketing Manager, HuaweiBachelor of BusinessHe loves the strategic thinking and marketing planning that is at the heart of his career, says Louie Hu who came to AUT as an international student from China.He loves the strategic thinking and marketing planning that is at the heart of his career, says Louie Hu who came to AUT as an international student from China and now has a successful career as Huawei’s marketing manager for the Asia Pacific region. For Louie, deciding to enrol in AUT’s Bachelor of Business was the first step towards the career he has now.

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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