Marketing Specialisation - Master of Business

Research an area of your interest and advance your knowledge of current marketing issues with the Marketing specialisation in the Master of Business.

Research is fundamental to studying marketing at the postgraduate level. As a Master of Business in Marketing student you learn from research-active and widely published academic staff. Our staff are internationally recognised as experts in marketing, and bring their cutting-edge research into the classes they teach.

AUT's Marketing department regularly hosts international visitors and holds a research seminar series. Our excellent ties with industry mean that as a postgraduate marketing student you can access industry data and are aware of the issues facing modern businesses.

Marketing department

This is part of the Master of Business.

To graduate with a Master of Business, you must successfully complete 180 points from:

  • Specialisation courses
  • Research methods course(s)
  • A thesis or dissertation

Specialisation courses

These advanced-level marketing courses cover the latest research and theories in your specialisation, and help you prepare for your independent research thesis or dissertation.

Marketing courses

Not all courses listed are offered each calendar year.

Research methods courses

The research methods courses explore philosophical issues underpinning the design of research and the research process.

The courses include training in quantitative/qualitative research methods and analysis to prepare students to conduct a methodologically rigorous research thesis or dissertation.


  • Thesis (90 points) OR
  • Dissertation (60 points)

The class of honours awarded in the programme depends on your grade performance.

Detailed information about courses in this programme

Detailed programme structure and course outlines (Blackboard)

Key features
  • Interactive and industry-linked learning environment
  • Staff who are internationally recognised as experts in this field
  • Regular visits from international experts
  • An exciting research culture

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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