Marketing Specialisation - Master of Business

Research an area of your interest and advance your knowledge of contemporary marketing issues with the Marketing specialisation in the Master of Business.

Research is fundamental to studying marketing at the postgraduate level. As a Master of Business in Marketing student you'll learn from research-active and widely published academic staff. Our staff are internationally recognised as experts in marketing, particularly in consumer behaviour, marketing strategy and social marketing issues, and bring their cutting-edge research into the classes they teach.

AUT's Marketing department also hosts regular research seminars and international visitors. Our close ties with industry mean that as a postgraduate marketing student, you can access industry data and are aware of the issues facing modern businesses.

Marketing department academic staff and their current research

This is part of the Master of Business.

Download programme guides

To graduate with a Master of Business in Marketing, you must successfully complete 180 points from:

  • Specialisation courses
  • Research methods courses
  • Research OR Research and electives

Specialisation courses - complete the following

Research methods courses - complete the following

And choose one of the following


Research and electives

If you choose the 90-point thesis you need to complete 30 points of electives chosen from the Master of Business or another postgraduate degree with the approval of the programme director.

In some cases, a dissertation (60 points) can be completed instead of a thesis, depending on your pathway, with the approval of the programme director.

You can only enrol in the research component if you achieve a B- grade average or higher in your courses, have an approved research proposal, and supervision is available for your research.

Key features
  • Interactive and industry-linked learning environment
  • Staff who are internationally recognised as experts in marketing
  • Regular research seminars and visits from international experts
  • An exciting research culture

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.