Sport Leadership and Management Specialisation - Master of Business

Advance your understanding of sport leadership and management, and research a topic of your interest with the Sport Leadership and Management specialisation in the Master of Business.

New Zealand is a nation that values sport and recreation. Sport leadership and management research at AUT has investigated leadership, sport participation, governance, inter-organisational linkages, law and policy, economics, marketing, consumer behaviour, sponsorship, advertising, social media, sport tourism and event management.

As a Master of Business student you do postgraduate research in the field of sport leadership and management, and learn from academic staff who are internationally known as experts in their field.

This is part of the Master of Business.

Download programme guides

To graduate with a Master of Business, you must successfully complete 180 points from:

  • Specialisation courses
  • Research methods course(s)
  • A thesis or dissertation

Specialisation courses

These advanced-level courses cover the latest research and theories in sport leadership and management, and help you prepare for your independent research thesis or dissertation.

Sport leadership and management courses

Plus other management and marketing courses.

Not all courses listed are offered each calendar year.

Research methods courses

The research methods courses explore philosophical issues related to the design of research and the research process.

The courses include training in quantitative/qualitative research methods and analysis to prepare students to conduct a methodologically rigorous research thesis or dissertation.


  • Thesis (90 points) OR
  • Dissertation (60 points)

The class of honours awarded in the programme depends on your grade performance.

Detailed information about courses in this programme

Detailed programme structure and course outlines

Key features
  • An area of growing importance in New Zealand
  • Staff who are internationally recognised as experts in this field
  • Applies business and management techniques to the sport sector
  • Explores different fields within both sport and business

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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