Sport Leadership and Management Specialisation - Master of Business

Advance your understanding of sport leadership and management, and research a topic of your interest with the Sport Leadership and Management specialisation in the Master of Business.

New Zealand is a nation that values sport and recreation. Sport Leadership and Management research at AUT has investigated leadership, sport participation, governance, inter-organisational linkages, law and policy, economics, marketing, consumer behaviour, sponsorship, advertising, social media, sport tourism, as well as event management.

As a Master of Business student you conduct research in the field of sport leadership and management, and learn from enthusiastic researchers and academics who are internationally known as experts in their field.


This is part of the Master of Business.

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Start date: 2022

To graduate with a Master of Business, you must successfully complete 180 points from:

  • Specialisation courses
  • Research methods course(s)
  • A thesis or dissertation

Specialisation courses

These advanced-level courses provide you with comprehensive coverage in the latest research and theories in your specialisation, and help you prepare for your independent research thesis or dissertation.

Sport Leadership and Management courses

Plus other management and marketing courses.

Not all courses listed are offered each calendar year.

Research Methods courses

The research methods courses provide an exploration of philosophical issues underpinning the design of research and the research process.

The courses include training in quantitative/qualitative research methods and analysis to prepare students to conduct a methodologically rigorous research thesis or dissertation.

Thesis/dissertation

  • Thesis (90 points) OR
  • Dissertation (60 points)

The class of honours awarded in the programme depends on your grade performance.

Detailed information about courses in this programme

Detailed programme structure and course outlines (Blackboard)

Key features
  • An area of growing importance in New Zealand
  • Staff who are internationally recognised as experts in this field
  • Applies business and management techniques to the sport sector
  • Explores different fields within both sport and business
Liam Hunt
Sheryne Lok
Sophie Parker
Liam Hunt
Great graduatesLiam HuntArea Manager, Northern Region FootballMaster of Business
Bachelor of Sport and RecreationHe loves playing a role in developing football in Auckland, says sport and recreation alumnus Liam Hunt who is the area manager for Northern Region Football.He loves playing a role in developing football in Auckland, says sport and recreation alumnus Liam Hunt who is now the area manager for Northern Region Football. He has always been interested in sport, says Liam who came to AUT to study a Bachelor of Sport and Recreation, and later on chose to return to AUT complete a Postgraduate Diploma in Sport and Exercise Science and a Master of Business.
Sheryne Lok
Great graduatesSheryne LokSport and Recreation Consultant / Partnerships Specialist, Make A Wish Foundation NZMaster of Business
Bachelor of Sport and RecreationShe is proud of being a sport and recreation consultant at such an early stage of her career, says Sheryne Lok who studied the Bachelor of Sport and Recreation.She is proud of being a sport and recreation consultant at such an early stage of her career, says Sheryne Lok. Her role as a consultant is a combination of strategy, planning, management and leadership in sport and recreation. Having always been passionate about sport and recreation, Sheryne chose AUT because of its strong focus on workplace experience.
Sophie Parker
Great graduatesSophie Parker Graduate, Sport New ZealandMaster of Business
Bachelor of Sport and RecreationShe has always had an interest in sport management, says sport and recreation alumna Sophie Parker who is now part of Sport New Zealand’s graduate programme.She has always had an interest in sport management, says sport and recreation alumna Sophie Parker who is now part of Sport New Zealand’s sought-after graduate programme. At the moment, she is based at New Zealand Cricket, working with cricket associations across the country to deliver quality experiences.

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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