Marketing department

Marketing is one of the largest, most popular departments in the AUT Business School. We have highly-qualified academic staff, a vibrant group of graduate scholars and an exciting research culture.

We are well-known for our teaching and research in marketing management, marketing communications, sales and retailing.

Research in marketing

The Marketing department maintains a strong, research-led teaching tradition, and our academics have a wide portfolio of research interests.

Marketing research overview

Industry associations

The Marketing department has strong partnerships with industry, including the Commercial Communication Council, and strong links also through the large group of business mentors who work with our Level 7 (final year) undergraduate students.

Our brochure cover

About the Marketing department

Download our brochure to find out about the Marketing department and our students, staff and everything that makes our teaching and learning unique.

Contact us

Siew-Yan Wung
Department Co-ordinator
Phone: +64 9 921 9999 ext 7821

siewyan.wung@aut.ac.nz

View department staff

Head of Department

Roger

Professor Roger Marshall
Head of Department
Phone: +64 9 921 9999 ext 5478

roger.marshall@aut.ac.nz

News
Jarrod Haar
NZ Prime Minister Jacinda Ardern
Sommer Kapitan
Now hiring-lost job during covid
Professor Kate Kearins
News pattern
Jarrod Haar
Good leadership can boost te reo Māori
17 Sep, 2020
A “servant” style of leadership can enhance the way employees understand and use te reo Māori, according to new research by Professor Jarrod Haar.
NZ Prime Minister Jacinda Ardern
The Facebook PM
07 Sep, 2020
Jacinda Ardern’s Facebook following is four times greater than those of the other seven main party leaders combined, writes Dr Sommer Kapitan.
Sommer Kapitan
Research matters: from Tik Tok to vaping
14 Aug, 2020
Marketing expert translates valuable research for mainstream audiences
Now hiring-lost job during covid
Lost your job due to COVID? AI can help
13 Aug, 2020
Artificial Intelligence could be a boon for job seekers who need an edge in today’s tight labour market, writes Marketing expert Patrick van Esch.
Professor Kate Kearins
Plussing in a pandemic: “Yes, and…”
05 Aug, 2020
COVID-19 has put “plussing” into action for Professor Kate Kearins, who believes that's because the practice is underpinned by empathy.
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