Marketing department

Marketing is one of the largest, most popular departments in the AUT Business School. We have highly-qualified academic staff, a vibrant group of graduate scholars and an exciting research culture.

We are well-known for our teaching and research in marketing management, marketing communications, sales and retailing.

Research in marketing

The Marketing department maintains a strong, research-led teaching tradition, and our academics have a wide portfolio of research interests.

Marketing research overview

Industry associations

The Marketing department has strong partnerships with industry, including the Commercial Communication Council, and strong links also through the large group of business mentors who work with our Level 7 (final year) undergraduate students.

Our brochure cover

About the Marketing department

Download our brochure to find out about the Marketing department and our students, staff and everything that makes our teaching and learning unique.

Nga Bui (Natalie)
Scott Telfer
Louie Hu
Sarisha Claassen
India Rose Gallagher

Contact us

Siew-Yan Wung
Department Co-ordinator
Phone: +64 9 921 9999 ext 7821

siewyan.wung@aut.ac.nz

View department staff

Head of Department

Professor Ricky Chan

Professor Ricky Chan
Head of Department
Phone: +64 9 921 9999 ext 5185

ricky.chan@aut.ac.nz

News
Brand activism
Prof Jarrod Haar
Ella Henry
Katherine Ravenswood_Web
Pandemic and NZ supply chain
News pattern
Brand activism
Risks, rewards for brands taking a stand
05 May, 2022
Many consumers want brands to take a stand, but it’s not always clear what that stand should be. So, is there a “second mover advantage” in brand activism?
Prof Jarrod Haar
Kiwis don't realise they're burnt out
11 Apr, 2022
The latest data from AUT’s Wellbeing@Work study show most people who are suffering from burnout either don’t realise it or can’t assess how serious it is.
Ella Henry
Did protesters breach tikanga?
14 Mar, 2022
Tikanga is a noun, glossed as custom, practice, and protocol. Yet the debate over tikanga at the Parliament protest is not clear cut, writes Ella Henry.
Katherine Ravenswood_Web
Lessons from the pay equity settlement
07 Mar, 2022
AUT research shows the impact of the soon-to-expire Pay Equity Settlement Act – for good and not so good.
Pandemic and NZ supply chain
Pandemic shows supply chain weaknesses
04 Mar, 2022
The pandemic is hiking the costs of goods and services we import either for our own use or as components in our manufacturing and exporting processes.
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