Marketing department

Marketing is one of the largest, most popular departments in the AUT Business School. We have highly-qualified academic staff, a vibrant group of graduate scholars and an exciting research culture.

We are well-known for our teaching and research in marketing management, marketing communications, sales and retailing.

Research in marketing

The Marketing department maintains a strong, research-led teaching tradition, and our academics have a wide portfolio of research interests.

Marketing research overview

Industry associations

The Marketing department has strong partnerships with industry, including the Commercial Communication Council, and strong links also through the large group of business mentors who work with our Level 7 (final year) undergraduate students.

Our brochure cover

About the Marketing department

Download our brochure to find out about the Marketing department and our students, staff and everything that makes our teaching and learning unique.

Geoff Holmes
Shamim Kassibawi
Samantha Smith
Scott Telfer
Nga Bui (Natalie)

Contact us

Siew-Yan Wung
Department Co-ordinator
Phone: +64 9 921 9999 ext 7821

siewyan.wung@aut.ac.nz

View department staff

Head of Department

Professor Ricky Chan

Professor Ricky Chan
Head of Department
Phone: +64 9 921 9999 ext 5185

ricky.chan@aut.ac.nz

News
Son helping young criminal dads
Costco by Getty Images
Left to right: Linda Tran, Alex Plum, Professor Gail Pacheco.
Digital transformation
sustainable investments
News pattern
Son helping young criminal dads
How a son can help young criminal dads
31 Aug, 2022
For both mums and dads, the arrival of a child decreases criminal behaviour. We now find the child’s gender plays a particular role for some fathers.
Costco by Getty Images
Costco will change how Kiwis shop
17 Aug, 2022
Costco will change the way New Zealanders shop. Marketing expert Megan Phillips shares tips for getting the most out of a bulk buy.
Left to right: Linda Tran, Alex Plum, Professor Gail Pacheco.
Covid's impact on Pacific workers
25 Jul, 2022
COVID-19 exacerbated existing disparities between NZ European and Pacific workers - particularly for Pacific women under 30 in Auckland.
Digital transformation
Does going digital deliver or divide?
21 Jul, 2022
New AUT research examines whether digital transformation delivers on its promises or reinforces social inequities and divides.
sustainable investments
In the mood for sustainable funds?
18 Jul, 2022
Our mood can influence our spending choices. Turns out as moods dip, investments in sustainable stocks increase.
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