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Marketing department

Marketing is one of the largest, most popular departments in the AUT Business School. We have highly-qualified academic staff, a vibrant group of graduate scholars and an exciting research culture.

We are well-known for our teaching and research in marketing management, marketing communications, sales and retailing.

Research in marketing

The Marketing department maintains a strong, research-led teaching tradition, and our academics have a wide portfolio of research interests.

Marketing research overview

Industry associations

The Marketing department has strong partnerships with industry, including the Commercial Communication Council, and strong links also through the large group of business mentors who work with our Level 7 (final year) undergraduate students.

Shamim Kassibawi
Andrew Davis
Geoff Holmes
Nga Bui (Natalie)
Louie Hu
Shamim Kassibawi
Great graduatesShamim KassibawiFounder & CEO, Play:Date, Dubai, United Arab EmiratesBachelor of BusinessShe loves helping families build a social circle for their little ones, says Shamim Kassibawi who now lives in Dubai, and is the founder and CEO of Play:Date.She loves helping families build a social circle for their little ones, says AUT business alumna Shamim Kassibawi who now lives in Dubai, and is the founder and CEO of highly successful mobile app Play:Date. But Play:Date isn’t Shamim’s first entrepreneurial venture – she launched her own PR agency, Spread Communications, at the age of 24 and it is still running successfully now.
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Andrew Davis
Great graduatesAndrew DavisSenior Lifecycle Marketing Manager, ShiftKey, Austin, Texas, USAGraduate Diploma in BusinessBusiness alumnus Andrew Davis is proud of relocating to the USA and landing a senior role at ShiftKey, a tech company that recently achieved unicorn status.Business alumnus Andrew Davis is proud of relocating to the USA and landing a senior role at ShiftKey, a tech company that recently achieved unicorn status.
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Geoff Holmes
Great graduatesGeoff HolmesCo-Founder/Strategy Director, UNCO & Co-Founder/Managing Director, Southern StudiosBachelor of BusinessHe has the best job in the world, says Geoff Holmes who is the co-founder of two start-ups; boutique ad agency UNCO and production company Southern Studios.He has the best job in the world, says business alumnus Geoff Holmes who is the co-founder of two successful start-ups; boutique ad agency UNCO and production company Southern Studios. Since launching Southern Studios in 2017, followed by UNCO in 2020, Geoff and his team have worked for clients that range from BMW and Canon New Zealand to Farmers and ocean conservation charity Live Ocean.
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Nga Bui (Natalie)
Great graduatesNga Bui (Natalie)Industry Manager, Google Singapore, SingaporePostgraduate Diploma in MarketingShe loves helping companies build their brands in the Vietnamese market, says AUT business alumna Nga Bui (Natalie) who now works for Google Singapore.She loves helping companies build their brands in the Vietnamese market, says business alumna Nga Bui (Natalie) who now works for Google Singapore. A successful marketer in her native Vietnam, Natalie enrolled in postgraduate study to sharpen her professional skills. Choosing to come to New Zealand for her studies was an easy decision, Natalie says.
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Louie Hu
Great graduatesLouie HuHead of Marketing for Huawei Thailand Consumer Business Group, Bangkok, ThailandBachelor of BusinessHe loves the strategic thinking and marketing planning that is at the heart of his career, says Louie Hu who came to AUT as an international student from China.He loves the strategic thinking and marketing planning that is at the heart of his career, says Louie Hu who came to AUT as an international student from China and now has a successful marketing career at Huawei. For Louie, deciding to enrol in AUT’s Bachelor of Business was the first step towards the career he has now.
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Contact us

Siew-Yan Wung
Department Co-ordinator
Phone: +64 9 921 9999 ext 7821

siewyan.wung@aut.ac.nz

View department staff

Head of Department

Professor Ricky Chan

Professor Ricky Chan
Head of Department
Phone: +64 9 921 9999 ext 5185

ricky.chan@aut.ac.nz

News
For Richer, for poorer
Son helping young criminal dads
Costco by Getty Images
Left to right: Linda Tran, Alex Plum, Professor Gail Pacheco.
Digital transformation
News pattern
For Richer, for poorer
For richer, for poorer, for less risk
10 Nov, 2022
Married CEOs seem to take fewer risks with their investment decisions and are less likely to bend the rules than their unmarried counterparts.
Son helping young criminal dads
How a son can help young criminal dads
31 Aug, 2022
For both mums and dads, the arrival of a child decreases criminal behaviour. We now find the child’s gender plays a particular role for some fathers.
Costco by Getty Images
Costco will change how Kiwis shop
17 Aug, 2022
Costco will change the way New Zealanders shop. Marketing expert Megan Phillips shares tips for getting the most out of a bulk buy.
Left to right: Linda Tran, Alex Plum, Professor Gail Pacheco.
Covid's impact on Pacific workers
25 Jul, 2022
COVID-19 exacerbated existing disparities between NZ European and Pacific workers - particularly for Pacific women under 30 in Auckland.
Digital transformation
Does going digital deliver or divide?
21 Jul, 2022
New AUT research examines whether digital transformation delivers on its promises or reinforces social inequities and divides.
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