Marketing department

Marketing is one of the largest, most popular departments in the AUT Business School. We have highly-qualified academic staff, a vibrant group of graduate scholars and an exciting research culture.

We are well-known for our teaching and research in marketing management, marketing communications, sales and retailing.

Research in marketing

The Marketing department maintains a strong, research-led teaching tradition, and our academics have a wide portfolio of research interests.

Marketing research overview

Industry associations

The Marketing department has strong partnerships with industry, including the Commercial Communication Council, and strong links also through the large group of business mentors who work with our Level 7 (final year) undergraduate students.

Tessa Williams
Andrew Davis
Alisha Vallabh
Luke Mobberley
Crystal Verry

Contact us

Siew-Yan Wung
Department Co-ordinator
Phone: +64 9 921 9999 ext 7821

siewyan.wung@aut.ac.nz

View department staff

Head of Department

Professor Ricky Chan

Professor Ricky Chan
Head of Department
Phone: +64 9 921 9999 ext 5185

ricky.chan@aut.ac.nz

QS Subject Ranked

News
AUT Lecturer
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AUT Lecturer
An academic conference: Swiftposium 2024
12 Feb, 2024
Senior Lecturer Dr Rebecca Trelease (Te Āti Haunui a Pāpārangi) and Lecturer Angela Asuncion will be presenting at the Swiftposium 2024.
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Can meditation affect social media use?
28 Sep, 2023
Mindfulness is known to alter our behaviours and responses in the real world, but can it also shape how we use social media? A new study investigates.
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Global accolades, impact for marketers
18 Sep, 2023
A paper co-authored by two AUT Marketing experts has become the most cited article for 2022 in a renowned journal.
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Brand activism requires bravery
18 Jul, 2023
Recently some UK not-for-profits have shifted towards activism-driven campaigns. This shift could mean changes to how they are perceived.
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Low-pay jobs: dead end or steppingstone?
01 May, 2023
New AUT research explores whether low-wage workers can easily transition to better-paying opportunities.