Marketing department

Marketing is one of the largest, most popular departments in the AUT Business School. We have highly-qualified academic staff, a vibrant group of graduate scholars and an exciting research culture.

We are well-known for our teaching and research in marketing management, marketing communications, sales and retailing.

Research in marketing

The Marketing department maintains a strong, research-led teaching tradition, and our academics have a wide portfolio of research interests.

Marketing research overview

Industry associations

The Marketing department has strong partnerships with industry, including the Commercial Communication Council, and strong links also through the large group of business mentors who work with our Level 7 (final year) undergraduate students.

Our brochure cover

About the Marketing department

Download our brochure to find out about the Marketing department and our students, staff and everything that makes our teaching and learning unique.

Lian Thay
Nga Bui (Natalie)
Pasitaua Junior Haufano

Contact us

Siew-Yan Wung
Department Co-ordinator
Phone: +64 9 921 9999 ext 7821

siewyan.wung@aut.ac.nz

View department staff

Head of Department

Roger

Professor Roger Marshall
Head of Department
Phone: +64 9 921 9999 ext 5478

roger.marshall@aut.ac.nz

News
Duncan Shand, Sommer Kapitan and Jessica Vredenburg
Sommer Kapitan and Jessica Vredenburg
women-in-sport
leanne-ho
Marketing a bad attitude
Duncan Shand, Sommer Kapitan and Jessica Vredenburg
ad:tech: Illuminating the future
12 Dec, 2018
60 students and five BEL Faculty staff received complimentary tickets to attend ad:tech 2018 on 15 November, sponsored in part by the AUT Business school.
Sommer Kapitan and Jessica Vredenburg
When marketing doesn’t match practice
06 Dec, 2018
Dr Sommer Kapitan and Dr Jessica Vredenburg from the AUT Business School have co-authored an article for the Conversation about brand activism.
women-in-sport
Women in sports (The Conversation)
20 Sep, 2018
Naomi Osaka has made history as the first Japanese woman to claim a Grand Slam singles title after defeating Serena Williams in the final of the US Open.
leanne-ho
Alumna’s internship experience in Taiwan
20 Jul, 2018
Leanne Ho, a Bachelor of Business graduate, recently had the opportunity to do an internship in Taiwan.
Marketing a bad attitude
Marketing a bad attitude
27 Mar, 2018
How can brands win when sports stars are losing their reputation?