Marketing department

Marketing is one of the largest, most popular departments in the AUT Business School. We have highly-qualified academic staff, a vibrant group of graduate scholars and an exciting research culture.

We are well-known for our teaching and research in marketing management, marketing communications, sales and retailing.

Research in marketing

The Marketing department maintains a strong, research-led teaching tradition, and our academics have a wide portfolio of research interests.

Marketing research overview

Industry associations

The Marketing department has strong partnerships with industry, including the Commercial Communication Council, and strong links also through the large group of business mentors who work with our Level 7 (final year) undergraduate students.

Our brochure cover

About the Marketing department

Download our brochure to find out about the Marketing department and our students, staff and everything that makes our teaching and learning unique.

Louie Hu
Nga Bui (Natalie)
Sanghyub (John) Lee

Contact us

Siew-Yan Wung
Department Co-ordinator
Phone: +64 9 921 9999 ext 7821

siewyan.wung@aut.ac.nz

View department staff

Head of Department

Professor Ricky Chan

Professor Ricky Chan
Head of Department
Phone: +64 9 921 9999 ext 5185

ricky.chan@aut.ac.nz

News
Jarrod Haar
It's just not cricket
Jarrod Haar
NZ Prime Minister Jacinda Ardern
Sommer Kapitan
News pattern
Jarrod Haar
Business lessons from the Māori tie
11 Feb, 2021
The tie vs taonga stoush gives the opportunity for businesses to move from diversity to inclusion, writes Professor Jarrod Haar.
It's just not cricket
Brands back away from Australia Day
29 Jan, 2021
For increasing numbers of Aussie brands, waving the flag around Australia Day is losing its appeal. Marketing expert Patrick Van Esch explains.
Jarrod Haar
Good leadership can boost te reo Māori
17 Sep, 2020
A “servant” style of leadership can enhance the way employees understand and use te reo Māori, according to new research by Professor Jarrod Haar.
NZ Prime Minister Jacinda Ardern
The Facebook PM
07 Sep, 2020
Jacinda Ardern’s Facebook following is four times greater than those of the other seven main party leaders combined, writes Dr Sommer Kapitan.
Sommer Kapitan
Research matters: from Tik Tok to vaping
14 Aug, 2020
Marketing expert translates valuable research for mainstream audiences
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