Marketing department

Marketing is one of the largest, most popular departments in the AUT Business School. We have highly-qualified academic staff, a vibrant group of graduate scholars and an exciting research culture.

We are well-known for our teaching and research in marketing management, marketing communications, sales and retailing.

Research in marketing

The Marketing department maintains a strong, research-led teaching tradition, and our academics have a wide portfolio of research interests.

Marketing research overview

Industry associations

The Marketing department has strong partnerships with industry, including the Commercial Communication Council, and strong links also through the large group of business mentors who work with our Level 7 (final year) undergraduate students.

Our brochure cover

About the Marketing department

Download our brochure to find out about the Marketing department and our students, staff and everything that makes our teaching and learning unique.

Nga Bui (Natalie)
Lian Thay
Sanghyub (John) Lee

Contact us

Siew-Yan Wung
Department Co-ordinator
Phone: +64 9 921 9999 ext 7821

siewyan.wung@aut.ac.nz

View department staff

Head of Department

Roger

Professor Roger Marshall
Head of Department
Phone: +64 9 921 9999 ext 5478

roger.marshall@aut.ac.nz

News
International education
Jonnathan Baker
WHU MBA summer program
Prof Kate Kearins
Man & woman hiking
News pattern
International education
International students – an opportunity
23 Jun, 2020
NZ’s reputation as clean, green and relatively safe from COVID will make it even more desirable as a study destination for overseas students.
Jonnathan Baker
What’s the purpose of business, anyway?
15 Jun, 2020
By sacking staff and closing stores, big businesses like The Warehouse could hurt their long-term interests, writes the Business School’s Jonathan Baker.
WHU MBA summer program
MBA students undertake virtual exchange
09 Jun, 2020
In an AUT first, two of our MBA students embarked on a virtual international exchange programme.
Prof Kate Kearins
Good leadership in uncertain times
03 Jun, 2020
Uncertain times require agility and the courage to pivot fast and make bold decisions quickly with imperfect information, writes Kate Kearins.
Man & woman hiking
Four-day work week could boost economy
29 May, 2020
COVID-19 reignites debate about the merits of a four-day work week. Professor Jarrod Haar’s new research suggests it’s time for change.
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