Master of Marketing

The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.

Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.

A Master of Marketing can provide you with career opportunities in a wide range of business, management and other professional fields. Roles include marketing, sales, brand management, business development and market analysis.

Start date: 2018

Start date: 2019

Minimum entry requirements

  • Must have completed a bachelor’s degree (in any discipline) with a B- grade average in papers at level 7 or equivalent, OR
  • 10 years of relevant work experience combined with a work-based portfolio

Admission is subject to the approval of the Dean (or representative).

English language requirements

  • IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.

IELTS may be waived (at the discretion of the Programme Director)

  • For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
  • For a student who has lived and/or worked in an English speaking environment for 3 years

If your English does not meet the required standard, AUT International House offers the GIE programme.

Contact us to find out more

Email mbaandpm@aut.ac.nz
Phone +64 9 921 9135

The Master of Marketing is taught over three 12-week trimesters. Each trimester includes 12 weeks of teaching with exams scheduled in week 13.

There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), and a research project in marketing (45 points).

Textbooks are included in your course fees.

Papers you can study

Detailed information about papers in this programme

Detailed programme structure and paper outlines (Blackboard)

Skills you will develop

The outcomes for graduates of the Master of Marketing are outlined in the Graduate Profile below.

Graduate Profile

  • Marketing
  • Sales
  • Brand management
  • Business development
  • Market analysis
Quick facts
Programme code:
AK1045
Level:
9
Points:
180
Duration:
12 to 16 months full-time, part-time available
Campus:
City Campus
Starts:

29 Oct 2018

4 Mar 2019

29 Oct 2019

Fees:
Domestic
$17,970 (2018 fee) / $18,330 (2019 fee)
  • This represents the approximate tuition fee based on a full-time workload of 120 points in 2018/2019. Exact fees will depend on papers selected and may exceed the figure stated.
  • Fees are subject to change year to year, if you are planning for beyond 2019, fees may vary from those stated.
  • The MBA and Professional Masters programmes are 180 points, with start dates throughout the year. Total programme fees will therefore depend on paper selection and start dates.
  • There may also be other fees and charges you need to pay. Learn more about fees to study at AUT
International
$49,995 (2018 or 2019 fee)
  • This represents the full 2018/2019 tuition fee for the 180 point programme.
  • There may also be other fees and charges you need to pay. Learn more about fees to study at AUT
  • International students' tuition fees reflect the full cost of tuition. Domestic students' tuition fees are less due to a proportion of the tuition fees being funded by the New Zealand Government.

Scholarships at AUT

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.