Master of Marketing

The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.

Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.

A Master of Marketing can provide you with career opportunities in a wide range of business, management and other professional fields. Roles include marketing, sales, brand management, business development and market analysis.

Start date: 2018

Start date: 2019

This programme brochure will be available soon.

Minimum entry requirements

  • Must have completed a bachelor’s degree (in any discipline) with a B- grade average in papers at level 7 or equivalent, OR
  • 10 years of relevant work experience combined with a work-based portfolio

Admission is subject to the approval of the Dean (or representative).

English language requirements

  • IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.

IELTS may be waived (at the discretion of the Programme Director)

  • For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
  • For a student who has lived and/or worked in an English speaking environment for 3 years

If your English does not meet the required standard, AUT International House offers the GIE programme.

Contact us to find out more

Email mbaandpm@aut.ac.nz
Phone +64 9 921 9135

The Master of Marketing is taught over three 12-week trimesters. Each trimester includes 12 weeks of teaching with exams scheduled in week 13.

There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), and a research project in marketing (45 points).

Textbooks are included in your course fees.

Papers you can study

Detailed information about papers in this programme

Detailed programme structure and paper outlines (Blackboard)

Skills you will develop

The outcomes for graduates of the Master of Marketing are outlined in the Graduate Profile below.

Graduate Profile

  • Marketing
  • Sales
  • Brand management
  • Business development
  • Market analysis

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.