Marketing Specialisation - Master of Business

Research an area of your interest and advance your knowledge of current marketing issues with the Marketing specialisation in the Master of Business.

Research is fundamental to studying marketing at the postgraduate level. As a Master of Business student you learn from research-active and widely published academic staff. Our staff are internationally recognised as experts in marketing, and bring their cutting-edge research into the classes they teach.

AUT's Marketing department regularly hosts international visitors and holds a research seminar series. Our excellent ties with industry mean that as a postgraduate student you can access industry data and are aware of the issues facing modern businesses.

Marketing department


This is part of the Master of Business.

Start date: 2020

Start date: 2021

To graduate with a Master of Business, you must successfully complete 180 points from:

  • Specialisation papers
  • Research methods paper(s)
  • A thesis or dissertation

Specialisation papers

These advanced-level papers provide you with comprehensive coverage in the latest research and theories in your specialisation, and help you prepare for your independent research thesis or dissertation.

Marketing papers

Not all papers listed are offered each calendar year.

Research Methods papers

The research methods papers provide an exploration of philosophical issues underpinning the design of research and the research process.

The papers include training in quantitative/qualitative research methods and analysis to prepare students to conduct a methodologically rigorous research thesis or dissertation.

Thesis/dissertation

  • Thesis (90 points) OR
  • Dissertation (60 points)

The class of honours awarded in the programme depends on your grade performance.

Detailed information about papers in this programme

Detailed programme structure and paper outlines (Blackboard)

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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