Study public relations at AUT and embark on an exciting career where every day promises to be different.
A PR career could be organising top-level celebrities to promote an exotic resort, working with an international health organisation to communicate disease prevention in a developing country, briefing business leaders on a company merger, or lobbying the government to change regulations on behalf of a charity.
Our lecturers have industry and academic expertise with a national and global outlook. Their strong industry connections mean that as a public relations student you have the opportunity to go on industry field trips and gain paid PR experience during your degree.
Thinking about studying at AUT? Book a time with us to discuss your study options.
This is part of the Bachelor of Communication Studies.
Start date: 2022
Start date: 2023
You’ll explore topics like reputation management, relationship management, strategic communication, communication in a business environment, sponsorship and promotion, internal communication, persuasion and negotiation, social media strategies and moral philosophy.
Most courses last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree).
You also complete courses from your second major and your chosen minor(s).
You also complete courses from your second major and your chosen minor(s).
Enrolment in courses is subject to meeting all requirements and availability of courses
The lecturers have developed graduate internships with organisations like:
We have a longstanding relationship with the Public Relations Institute of New Zealand (PRINZ) and we encourage students to attend PRINZ industry networking events.
Majoring in public relations will prepare you for a wide range of roles, including:
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.