Public Relations Major - Bachelor of Communication Studies

Study public relations at AUT and embark on an exciting career where every day promises to be different.

A PR career could be organising top-level celebrities to promote an exotic resort, working with an international health organisation to communicate disease prevention in a developing country, briefing business leaders on a company merger, or lobbying the government to change regulations on behalf of a charity.

Our lecturers have industry and academic expertise with a national and global outlook. Their strong industry connections mean that as a public relations student you have the opportunity to go on industry field trips and gain paid PR experience during your degree.

Talk to us about your study options

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This is part of the Bachelor of Communication Studies.

You’ll explore topics like reputation management, relationship management, strategic communication, communication in a business environment, sponsorship and promotion, internal communication, persuasion and negotiation, social media strategies and moral philosophy.

Most courses last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree).

Year 1

You study the following courses:

Year 2

You study the following courses:

You also complete courses from your second major and your chosen minor(s).

Year 3

You study the following courses:

You also complete courses from your second major and your chosen minor(s).

Enrolment in courses is subject to meeting all requirements and availability of courses

Graduate internships

The lecturers have developed graduate internships with organisations like:

  • Fonterra
  • Auckland Council
  • Ports of Auckland
  • PR consultancies like Porter Novelli, Acumen, Botica Butler Raudon, Baldwin Boyle, Undertow Media and Drum

PRINZ networking events

We have a longstanding relationship with the Public Relations Institute of New Zealand (PRINZ) and we encourage students to attend PRINZ industry networking events.

Majoring in public relations will prepare you for a wide range of roles, including:

  • Corporate communications executive
  • Public relations consultant
  • Marketing communications executive
  • Government communicator
  • Internal communications advisor
  • Community relations manager
  • Cultural mediator
  • Media relations manager
  • Influencer campaign manager

Find out more about industry trends, job descriptions and what employers may be looking for.

Public Relations Careers

Key features
  • Supported by the Public Relations Institute of New Zealand (PRINZ) and leading PR consultancies
  • Participate in live campaigns and industry field trips
  • Work for a real client in AUT’s student-run PR consultancy, Outside the Square
See yourself as
  • A collaborative colleague
  • A strategic thinker
  • A builder of reputations and relationships
  • A good writer, speaker and organiser
Katy McMillan
Adam Szentes
Taylor Evans
Jzayla Hughey
Scott Telfer

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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