Public Relations Major - Bachelor of Communication Studies

You’ll explore topics like reputation management, relationship management, strategic communication, communication in a business environment, sponsorship and promotion, internal communication, persuasion and negotiation, social media strategies and moral philosophy.

Most courses last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree).

Year 1

You study the following courses:

• COMM505 Text, Image and Sound (15 points)
• COMM512 Communication Ethics (15 points)
• COMM513 Media Technology and Society (15 points)
• COMM514 Intercultural Communication (15 points)
• COMM515 Media, Politics and Citizenship (15 points)
• COMM516 Media Production Foundations (15 points)
• COMM517 Media Production Studio (15 points)
• DIGD507 Mahitahi | Collaborative Practices (15 points)

Year 2

You study the following courses:

• PUBL602 Public Relations Practice and Specialisms (15 points)
• PUBL603 Power and Persuasion (15 points)
• PUBL604 Strategic Messaging (15 points)
• PUBL605 Reputation Management (15 points)

You also complete courses from your second major and your chosen minor(s).

Year 3

You study the following courses:

• PUBL701 Digital Public Relations (15 points)
• PUBL707 Public Relations Theory and Practice (15 points)
• PUBL709 Public Image and Campaigns (15 points)
• PUBL710 Public Relations Industry Project (15 points)

You also complete courses from your second major and your chosen minor(s).

^{Enrolment in courses is subject to meeting all requirements and availability of courses}