Public Relations Major - Bachelor of Communication Studies

Study public relations at AUT and embark on an exciting career where every day promises to be different.

A PR career could be organising top-level celebrities to promote an exotic resort, working with an international health organisation to communicate disease prevention in a developing country, briefing business leaders on a company merger, or lobbying the government to change regulations on behalf of a charity.

Our lecturers have industry and academic expertise with a national and global outlook. Their strong industry connections mean that as a PR student you could go on industry field trips and gain paid PR experience during your degree.


This is part of the Bachelor of Communication Studies.

You explore topics like reputation management, strategic communication, communication in a business environment, sponsorship and promotion, internal communication, persuasion, social media and communicating with diverse audiences.

Students participate in live campaigns and industry field trips, and work in AUT’s Student PR Consultancy for a real client.

Most papers last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree).

Year 1

You study the following papers:

Year 2

You study the following papers:

You also complete papers from your second major and your chosen minor(s).

Year 3

You study the following papers:

You also complete papers from your second major and your chosen minor(s).

The programme structure outlined above is currently subject to CUAP approval
Enrolment in papers is subject to meeting all requirements and availability of papers

Graduate internships

The lecturers have developed graduate internships with organisations like:

  • Fonterra
  • Auckland Council
  • Ports of Auckland
  • PR consultancies like Porter Novelli, Acumen, Botica Butler Raudon, Baldwin Boyle and Spark PR

PRINZ networking events

There’s a longstanding relationship with the Public Relations Institute of New Zealand (PRINZ) and students are encouraged to attend industry networking events.

  • Corporate communication executive
  • Public relations consultant
  • Marketing communications executive
  • Government communicator
  • Internal communications advisor
  • Media relations manager
  • Community relations manager
  • Social media manager
PR-A4-21-10-15.jpg

Find out more about industry trends, job descriptions and what employers may be looking for.

Public Relations Careers

Key features
  • Supported by the Public Relations Institute of New Zealand (PRINZ) and leading PR consultancies
  • Gain experience in our student-run PR consultancy, Outside the Square
  • Includes a PR project for a real client
See yourself as
  • A collaborative colleague
  • A strategic thinker
  • A builder of reputations and relationships
  • A good writer, speaker and organiser
Freya Munro-Goodey
Brooke Hurndell
Simon Hebden
Jono Buxeda

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.