Digital Communication Major* - Bachelor of Communication Studies

Digital media is at the heart of modern communication. Explore how to make digital media communicate effectively, look great, sound great and tell a great story.

AUT's Digital Communication major* is a mix of media communication and technology, and prepares you for a wide range of careers, including as a digital strategist, mobile app designer or digital media producer.

You may work on various digital media projects, and deliver your work via mobile devices, broadcast media or broadband communication, on time and on budget. You develop a high level of critical thinking and strategic planning skills, and manage the production cycle from idea to final product.

*Name change subject to CUAP approval


This is part of the Bachelor of Communication Studies.

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You develop a high level of critical thinking and strategic planning skills, and manage the production of a digital media project from idea to final product.

Most papers last one semester and are worth 15 points. You must complete 120 points each year (360 points for the entire degree).

Year 1

You study the following papers:

Year 2 and 3

You study the following papers:

You also complete papers from your second major and your chosen minor(s).

The programme structure outlined above is currently subject to CUAP approval
Enrolment in papers is subject to meeting all requirements and availability of papers

  • Digital strategist
  • Digital media project manager, producer or consultant
  • Digital video specialist
  • Instructional media designer
  • Interactive media producer or consultant
  • Mobile app designer
  • Mobile content developer
  • Motion graphics designer
  • Post-production special effects designer
  • Production assistant
  • Visual designer for print and online media
  • Web administrator/designer
digital-media-thumb.jpg

Find out more about industry trends, job descriptions and what employers may be looking for.

Digital Media Careers

Key features
  • Includes a substantial digital media project for a real client
  • A mix of technical and creative skills
  • Covers skills needed in all areas of communications
See yourself as
  • Always connected
  • An early adopter
  • An innovative storyteller
  • A digital native
  • Visual
Ayaka Archer
Andrew Cho
Hulu Tu'inukuafe
Ayaka Archer
Great graduatesAyaka ArcherKnowledge, Events Support and Market Research Intern, New Zealand Trade and Enterprise, Vancouver, CanadaBachelor of Communication StudiesBeing able to work overseas straight after graduating is an amazing opportunity, says Ayaka Archer who is interning at New Zealand Trade and Enterprise.Being able to work overseas straight after graduating is an amazing opportunity, says communication studies alumna Ayaka Archer who is interning at New Zealand Trade and Enterprise (NZTE) in Vancouver. She has always been interested in communications, says Ayaka who came to AUT from Christchurch.
Andrew Cho
Great graduatesAndrew ChoProduct & Brand Designer, MighwayBachelor of Communication StudiesCommunications alumnus Andrew Cho enjoys using his digital media skills to create better user experiences for anyone renting a motorhome through Mighway.The workplace experience that is part of AUT’s communications degree was a key reason he decided to study at AUT, says digital media alumnus Andrew Cho. One of the things he enjoyed most was the Digital Media Project paper in his final year, for which Andrew and his group were working for Te Papa museum. This workplace experience is one of many ways AUT prepares students for the changing world, Andrew says.
Hulu Tu'inukuafe
Great graduatesHulu Tu'inukuafeMaster of Communication Studies
Bachelor of Communication StudiesLearning about interactive media was eye opening, says digital media student Hulu Tu’inukuafe who has created an app to showcase Tongan food and culture.Learning about interactive media was eye opening, says digital media student Hulu Tu’inukuafe. In her second year at AUT, she took a paper on interactive media, and was fascinated by the creation of apps and how they help people in their everyday lives. She soon decided that she wanted to make an app that represents her, and went on to create an app about Tonga to provide visitors with information about the island and Tongan culture.

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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