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Digital Communication Major - Bachelor of Communication Studies
Digital media is at the heart of modern communication. Explore how to make digital media communicate effectively, look awesome and tell a great story.
AUT's digital communication courses offer a mix of media communication, production workflows, strategic thinking, and technological competencies that prepare you for a wide range of careers. You’ll work on various projects to create websites, app proposals, videos, motion graphics and print media that can serve as portfolio pieces.
Majoring in digital communications can lead you to an exciting and fast-paced career as a digital strategist or producer. You could also pair digital communications with another major or minor to build a breadth of desirable media production skills for any media or communications role.
This is part of the Bachelor of Communication Studies.
Start date: 2021
- Download Communication Studies programme brochure [PDF, 2.4 MB]
You develop a high level of critical thinking and strategic planning skills, and manage the production of a digital media project from idea to final product.
Most papers last one semester and are worth 15 points. You must complete 120 points each year (360 points for the entire degree).
Year 1
You study the following papers:
- COMM505 Text, Image and Sound (15 points)
- COMM512 Communication Ethics (15 points)
- COMM513 Media Technology and Society (15 points)
- COMM514 Intercultural Communication (15 points)
- COMM515 Media, Politics and Citizenship (15 points)
- COMM516 Media Production Foundations (15 points)
- COMM517 Media Production Studio (15 points)
- DIGD507 Mahitahi | Collaborative Practices (15 points)
Year 2 and 3
You study the following papers:
- DIGM601 Moving Image Communication (15 points)
- DIGM602 Online and Interactive Communication (15 points)
- DIGM603 Visual Communication (15 points)
- DIGM701 Digital Video (15 points)
- DIGM707 Web Media (15 points)
- DIGM709 Motion Media (15 points)
- DIGM711 Digital Communication Project (15 points)
- DIGM712 Online Strategies (15 points)
You also complete papers from your second major and your chosen minor(s).
Enrolment in papers is subject to meeting all requirements and availability of papers
Majoring in digital communication will prepare you for a wide range of roles, including:
- Digital strategist
- Digital media project manager, producer or consultant
- Digital video specialist
- Instructional media designer
- Interactive media producer or consultant
- Mobile app designer
- Mobile content developer
- Motion graphics designer
- Post-production special effects designer
- Production assistant
- User experience (UX) designer
- User interface (UI) designer
- Visual designer for print and online media
- Web administrator
- Web designer
Find out more about industry trends, job descriptions and what employers may be looking for.
Other majors in the Bachelor of Communication Studies
Broaden your options
Key features
- Includes a substantial digital media project for a real client
- A mix of strategy, creativity, and technical skills
- Covers skills needed in all areas of communications
See yourself as
- An innovative storyteller
- An early adopter or digital trendsetter
- A creative and imaginative problem solver
- Comfortable in a fast paced and constantly changing industry
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.
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