Digital Communication Major - Bachelor of Communication Studies
Digital media is at the heart of modern communication. Explore how to make digital media communicate effectively, look great, sound great and tell a great story.
AUT's Digital Communication major* is a mix of media communication and technology, and prepares you for a wide range of careers, including as a digital strategist, mobile app designer or digital media producer.
You may work on various digital media projects, and deliver your work via mobile devices, broadcast media or broadband communication, on time and on budget. You develop a high level of critical thinking and strategic planning skills, and manage the production cycle from idea to final product.
This is part of the Bachelor of Communication Studies.
Start date: 2020
- Download Communication Studies programme brochure [PDF, 1.2 MB]
Start date: 2021
- Download Communication Studies programme brochure [PDF, 2.4 MB]
You develop a high level of critical thinking and strategic planning skills, and manage the production of a digital media project from idea to final product.
Most papers last one semester and are worth 15 points. You must complete 120 points each year (360 points for the entire degree).
Year 1
You study the following papers:
- COMM505 Text, Image and Sound (15 points)
- COMM512 Communication Ethics (15 points)
- COMM513 Media Technology and Society (15 points)
- COMM514 Intercultural Communication (15 points)
- COMM515 Media, Politics and Citizenship (15 points)
- COMM516 Media Production Foundations (15 points)
- COMM517 Media Production Studio (15 points)
- DIGD507 Mahitahi | Collaborative Practices (15 points)
Year 2 and 3
You study the following papers:
- DIGM601 Moving Image Communication (15 points)
- DIGM602 Online and Interactive Communication (15 points)
- DIGM603 Visual Communication (15 points)
- DIGM701 Digital Video (15 points)
- DIGM707 Web Media (15 points)
- DIGM709 Motion Media (15 points)
- DIGM711 Digital Communication Project (15 points)
- DIGM712 Online Strategies (15 points)
You also complete papers from your second major and your chosen minor(s).
Enrolment in papers is subject to meeting all requirements and availability of papers
- Digital strategist
- Digital media project manager, producer or consultant
- Digital video specialist
- Instructional media designer
- Interactive media producer or consultant
- Mobile app designer
- Mobile content developer
- Motion graphics designer
- Post-production special effects designer
- Production assistant
- Visual designer for print and online media
- Web administrator/designer
Find out more about industry trends, job descriptions and what employers may be looking for.
Other majors in the Bachelor of Communication Studies
Broaden your options
- Includes a substantial digital media project for a real client
- A mix of technical and creative skills
- Covers skills needed in all areas of communications
- Always connected
- An early adopter
- An innovative storyteller
- A digital native
- Visual
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.