Digital Communication Major - Bachelor of Communication Studies

Digital media is at the heart of modern communication. Explore how to make digital media communicate effectively, look awesome and tell a great story.

AUT's digital communication courses offer a mix of media communication, production workflows, strategic thinking, and technological competencies that prepare you for a wide range of careers. You’ll work on various projects to create websites, app proposals, videos, motion graphics and print media that can serve as portfolio pieces.

Majoring in digital communications can lead you to an exciting and fast-paced career as a digital strategist or producer. You could also pair digital communications with another major or minor to build a breadth of desirable media production skills for any media or communications role.


This is part of the Bachelor of Communication Studies.

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You develop a high level of critical thinking and strategic planning skills, and manage the production of a digital media project from idea to final product.

Most courses last one semester and are worth 15 points. You must complete 120 points each year (360 points for the entire degree).

Year 1

You study the following courses:

Year 2 and 3

You study the following courses:

You also complete courses from your second major and your chosen minor(s).

Enrolment in courses is subject to meeting all requirements and availability of courses

Majoring in digital communication will prepare you for a wide range of roles, including:

  • Digital strategist
  • Digital media project manager, producer or consultant
  • Digital video specialist
  • Instructional media designer
  • Interactive media producer or consultant
  • Mobile app designer
  • Mobile content developer
  • Motion graphics designer
  • Post-production special effects designer
  • Production assistant
  • User experience (UX) designer
  • User interface (UI) designer
  • Visual designer for print and online media
  • Web administrator
  • Web designer
digital-media-thumb.jpg

Find out more about industry trends, job descriptions and what employers may be looking for.

Digital Communications

Key features
  • Includes a substantial digital media project for a real client
  • A mix of strategy, creativity, and technical skills
  • Covers skills needed in all areas of communications
See yourself as
  • An innovative storyteller
  • An early adopter or digital trendsetter
  • A creative and imaginative problem solver
  • Comfortable in a fast paced and constantly changing industry
Ayaka Archer
Rain Roque
Jost Claassen
Ryland Hutana
Ayaka Archer
Great graduatesAyaka ArcherKnowledge, Events Support and Market Research Intern, New Zealand Trade and Enterprise, Vancouver, CanadaBachelor of Communication StudiesBeing able to work overseas straight after graduating is an amazing opportunity, says Ayaka Archer who is interning at New Zealand Trade and Enterprise.Being able to work overseas straight after graduating is an amazing opportunity, says communication studies alumna Ayaka Archer who is interning at New Zealand Trade and Enterprise (NZTE) in Vancouver. She has always been interested in communications, says Ayaka who came to AUT from Christchurch.
Rain Roque
Great graduatesRain RoqueMaster of Communication Studies
Bachelor of Communication StudiesShe has always known that she wanted to do something creative, says Rain Roque who came to AUT to enrol in a Bachelor of Communication Studies in Digital Media.She has always known that she wanted to do something creative, says Rain Roque who came to AUT to enrol in a Bachelor of Communication Studies in Digital Media. After completing her Bachelor of Communication Studies at the end of 2019, Rain decided to expand her knowledge even further and continued into postgraduate study at AUT.
Jost Claassen
Great graduatesJost ClaassenVFX Artist Intern, Creature PostBachelor of Communication StudiesStudying digital communication gave him the freedom to express his creativity in numerous ways, says AUT communication studies alumnus Jost Claassen.Studying digital communication gave him the freedom to express his creativity in numerous ways, says Jost Claassen who just completed his Bachelor of Communication Studies in Digital Communication and is currently interning at VFX studio Creature Post. He would highly recommend AUT’s Bachelor of Communication Studies to those interested in understanding the media industry, Jost says.
Ryland Hutana
Great graduatesRyland HutanaContent Producer, Māori TelevisionBachelor of Communication StudiesHe has always been interested in media and filmmaking, says communication studies alumnus Ryland Hutana who is now a content producer at Māori Television.He has always been interested in media and filmmaking, says communication studies alumnus Ryland Hutana who is now a content producer at Māori Television. Ryland loves being part of a community that strives to create content by Māori for Māori, and share this unique perspective with the rest of Aotearoa and the world.

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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