Study advertising and collaborate with your classmates on advertising briefs, writing and designing ads for real products and clients.
Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a blank piece of course, do the hard work to get to a great idea and then choose various media to create a campaign. AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level.
We work closely with the advertising industry, and you learn from guest speakers from leading advertising agencies and client companies like Google, TVNZ, Spark, MediaWorks, Saatchi & Saatchi, DDB, Colenso BBDO, FCB New Zealand and Film Construction.
Clients and agencies brief our students directly, and your completed ads may even be published in the media. Many students are also offered workplace experience at major advertising agencies. By the end of your degree you’ll have a professional portfolio to apply for work as a copywriter, art director and other roles in an ad agency.
This is part of the Bachelor of Communication Studies.
Start date: 2021
Start date: 2022
You develop ideation, art direction and copywriting skills for print, radio, outdoor, television and digital advertising, as well as creative problem-solving skills and the ability to communicate information in a compelling way.
Most courses last one semester and are worth 15 points. You must complete 120 points each year (360 points for the entire degree).
You also complete courses from your second major and your chosen minor(s).
You also complete courses from your second major and your chosen minor(s).
Enrolment in courses is subject to meeting all requirements and availability of courses.
Majoring in advertising creativity will prepare you for a wide range of roles, including:
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.