Advertising Creativity Major - Bachelor of Communication Studies

Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a great idea and then choose various media to create a campaign. AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level.

We work closely with the advertising industry, and you learn from guest speakers from leading advertising agencies and client companies like TVNZ, Spark, MediaWorks, Saatchi & Saatchi, DDB, Colenso BBDO, FCB New Zealand and Film Construction.

Develop a professional portfolio you can use to apply for work as a copywriter, art director and other roles in an ad agency. You collaborate with your classmates on advertising briefs, writing and designing ads for real products and clients. Clients and agencies brief our students directly, and your completed ads may even be published in the media. Many students are also offered workplace experience at major advertising agencies.


This is part of the Bachelor of Communication Studies.

You develop ideation, art direction and copywriting skills for print, radio, outdoor, television and digital advertising, as well as creative problem-solving skills and the ability to communicate information in a compelling way.

Most papers last one semester and are worth 15 points. You must complete 120 points each year (360 points for the entire degree).

Year 1

You study the following papers:

You also choose 30 points from the optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 2

You study the following papers:

You also choose 60 points from the optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 3

You study the following papers:

And choose 15 points from:

You also choose 45 points from the optional papers listed below or any other paper in the Bachelor of Communication Studies.

Optional papers

Level 5 papers

Level 6 papers

Level 7 papers

More details about papers in this programme

Detailed programme structure and paper outlines (Blackboard)

Search for a paper (Arion)


Enrolment in papers is subject to meeting all requirements and availability of papers.

Majoring in advertising creativity will prepare you for a wide range of roles, including:

  • Account director or planner
  • Art director
  • Copywriter
  • Digital creative or strategist
  • Media buyer/planner
  • Strategic planner
  • Web content creator

Find out more about industry trends, job descriptions and what employers may be looking for.

Advertising Creativity Careers

Key features
  • The only NZ university degree in advertising creativity
  • Supported by the advertising industry and CCC (Commercial Communication Council)
  • Recognised by the international Design and Art Direction (D&AD) University Network
See yourself as
  • A strong writer or visual communicator, with a vivid imagination
  • A boundary breaker, a trend spotter
  • Inquisitive and cheeky
  • Hard-working and committed
Amy Pollok
Taylor Duncan
Jono Aidney

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.