Advertising Creativity Major - Bachelor of Communication Studies

Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a great idea and then choose various media to create a campaign. AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level.

We work closely with the advertising industry, and you learn from guest speakers from leading advertising agencies and client companies like TVNZ, Spark, MediaWorks, Saatchi & Saatchi, DDB, Colenso BBDO, FCB New Zealand and Film Construction.

Develop a professional portfolio you can use to apply for work as a copywriter, art director and other roles in an ad agency. You collaborate with your classmates on advertising briefs, writing and designing ads for real products and clients. Clients and agencies brief our students directly, and your completed ads may even be published in the media. Many students are also offered workplace experience at major advertising agencies.

This is part of the Bachelor of Communication Studies.

You develop ideation, art direction and copywriting skills for print, radio, outdoor, television and digital advertising, as well as creative problem-solving skills and the ability to communicate information in a compelling way.

Most papers last one semester and are worth 15 points. You must complete 120 points each year (360 points for the entire degree).

Year 1

COMM502 Interpersonal Communication (15 points)
COMM505 Image and Sound (15 points)
COMM506 Media Production Workshop (30 points)
COMM509 Media Communication I (15 points)
PHIL580 Applied Media Ethics (15 points)

You also choose 30 points from the optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 2

Core papers

ADVT670 Advertising Creativity (15 points)
COMM601 Media Communication II (15 points)
COMM603 Intercultural Communication (15 points)
DIGM603 Visual Communication (15 points)

You also choose 60 points from the optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 3

Core papers

ADVT770 Copywriting (15 points)
ADVT772 Creative Principles and Strategy (15 points)
ADVT776 Advertising Art Direction (15 points)
COMM707 Media Communication III (15 points)

Choose 15 points from:
ADVT771 Campaigns (15 points)
ADVT780 Applied Creative Strategies (15 points)
COMM706 Issues in Media Communication (15 points)

You also choose 45 points from the optional papers listed below or any other paper in the Bachelor of Communication Studies.

Optional papers

Level 5 papers

COMM507 Performance Communication (15 points)
COMM511 Introduction to Popular Culture (15 points)
MUSC500 Technology and Composition (15 points)
RADC501 Audio Production Techniques (15 points)
TVSP501 Screen Production Fiction I (15 points)

Level 6 papers

MARS603 Communications in Marketing, Advertising, Retailing, Sales (15 points)
MUSC600 Technology and Creative Expression (15 points)
TVSP600 Screen Production Fiction II (15 points)

Level 7 papers

ADVT773 Advanced Copywriting (15 points)
ADVT774 Selected Topics in Advertising Creativity (15 points)
ADVT775 Advanced Advertising Art Direction (15 points)
CIND703 Selected Topics in Creative Industries (15 points)
CIND706 Creative Marketplace (15 points)
CIND707 The Film Industries (15 points)
COMM703 Media and Politics (15 points)
COMM704 Promotional Culture (15 points)
COMM705 The Music Industries (15 points)
COMM710 Performance for Camera (15 points)
DIGM705 Selected Topics in Digital Media (15 points)
HIST770 Popular Monsters (15 points)
JOUR703 Data Journalism (15 points)
JOUR704 News Editing and Design (15 points)
JOUR705 Magazine Journalism (15 points)
JOUR706 Radio Journalism (15 points)
JOUR707 Photo Journalism (15 points)
JOUR708 Television Journalism (15 points)
JOUR709 Selected Topics in Journalism (15 points)
JOUR711 Reporting the Pacific Region (15 points)
JOUR712 Maori and Pasifika Media Industry (15 points)
MARS705 Trends and Innovations (15 points)
PUBL700 Communication in a Business Environment (15 points)
PUBL703 Selected Topics in Public Relations (15 points)
PUBL706 Sponsorship and Promotion (15 points)
RADC704 Radio and Society (15 points)
RADC705 Selected Topics in Radio (15 points)
TVSP702 Screenwriting: Drama (15 points)
TVSP703 Screenwriting: Documentary (15 points)
TVSP704 Advanced Studio Production (15 points)
TVSP705 Screen Interviews and Production (15 points)
TVSP707 Screen Production Management (15 points)
TVSP708 Selected Topics in Television and Screen Production (15 points)

More details about papers in this programme

Detailed programme structure and paper outlines (Blackboard)

Search for a paper (Arion)

Enrolment in papers is subject to meeting all requirements and availability of papers.

Majoring in advertising creativity will prepare you for a wide range of roles, including:

  • Account director or planner
  • Art director
  • Copywriter
  • Digital creative or strategist
  • Media buyer/planner
  • Strategic planner
  • Web content creator

Find out more about industry trends, job descriptions and what employers may be looking for.

Advertising Creativity Careers

Key features
  • The only NZ university degree in advertising creativity
  • Supported by the advertising industry and CCC (Commercial Communication Council)
  • Recognised by the international Design and Art Direction (D&AD) University Network
See yourself as
  • A strong writer or visual communicator, with a vivid imagination
  • A boundary breaker, a trend spotter
  • Inquisitive and cheeky
  • Hard-working and committed
Iain Nealie
Jono Aidney
Amy Pollok

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.