Digital Media Major - Bachelor of Communication Studies

Digital media is at the heart of modern communication. Explore how to make digital media communicate effectively, look great, sound great and tell a great story.

AUT's Digital Media major is a mix of media communication and technology, and prepares you for a wide range of careers, including as a digital strategist, mobile app designer or digital media producer.

You work on various digital media projects, and deliver your work via mobile devices, broadcast media or broadband communication, on time and on budget. You learn to recognise new creative markets as they emerge, manage teams and projects, and design new workflows.

This is part of the Bachelor of Communication Studies.

You develop a high level of critical thinking and strategic planning skills, and manage the production of a digital media project from idea to final product.

Most papers last one semester and are worth 15 points. You must complete 120 points each year (360 points for the entire degree).

Year 1

COMM502 Interpersonal Communication (15 points)
COMM505 Image and Sound (15 points)
COMM506 Media Production Workshop (30 points)
COMM509 Media Communication I (15 points)
PHIL580 Applied Media Ethics (15 points)

You also choose 30 points from the optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 2

Complete the following papers

COMM601 Media Communication II (15 points)
COMM603 Intercultural Communication (15 points)
DIGM603 Visual Communication (15 points)

Choose one of these papers

DIGM601 Moving Image Foundations (15 points)
DIGM602 Web and Interactive Foundations (15 points)

You also choose 60 points from the optional papers listed below or any other paper in the Bachelor of Communication Studies. We recommend that you take prerequisite papers from another major. If you want to take a minor, 30 points of these papers at level 6 may be in your minor subject area.

Year 3

Complete the following papers

COMM707 Media Communication III (15 points)
DIGM711 Digital Media Project (15 points)

Choose three of these papers

DIGM701 Digital Video (15 points)
DIGM702 Mobile Media (15 points)
DIGM703 3D Visualisation (15 points)
DIGM706 Digital Audio (15 points)
DIGM707 Web Media (15 points)
DIGM708 User Engagement (15 points)
DIGM709 Motion Media (15 points)

You also choose 45 points from the optional papers listed below or any other paper in the Bachelor of Communication Studies. If you want to take a minor, 30 points of these papers at level 7 may be in your minor subject area.

Optional papers

Level 5 papers

COMM507 Performance Communication (15 points)
COMM511 Introduction to Popular Culture (15 points)
MUSC500 Technology and Composition (15 points)
RADC501 Audio Production Techniques (15 points)
TVSP501 Screen Production Fiction I (15 points)

Level 6

MARS603 Communications in Marketing, Advertising, Retailing, Sales (15 points)
MUSC600 Technology and Creative Expression (15 points)
TVSP600 Screen Production Fiction II (15 points)

Level 7 papers

ADVT773 Advanced Copywriting (15 points)
ADVT774 Selected Topics in Advertising Creativity (15 points)
ADVT775 Advanced Advertising Art Direction (15 points)
CIND703 Selected Topics in Creative Industries (15 points)
CIND706 Creative Marketplace (15 points)
CIND707 The Film Industries (15 points)
COMM703 Media and Politics (15 points)
COMM704 Promotional Culture (15 points)
COMM705 The Music Industries (15 points)
COMM710 Performance for Camera (15 points)
DIGM705 Selected Topics in Digital Media (15 points)
HIST770 Popular Monsters (15 points)
JOUR703 Data Journalism (15 points)
JOUR704 News Editing and Design (15 points)
JOUR705 Magazine Journalism (15 points)
JOUR706 Radio Journalism (15 points)
JOUR707 Photo Journalism (15 points)
JOUR708 Television Journalism (15 points)
JOUR709 Selected Topics in Journalism (15 points)
JOUR711 Reporting the Pacific Region (15 points)
JOUR712 Maori and Pasifika Media Industry (15 points)
MARS705 Trends and Innovations (15 points)
PUBL700 Communication in a Business Environment (15 points)
PUBL703 Selected Topics in Public Relations (15 points)
PUBL706 Sponsorship and Promotion (15 points)
RADC704 Radio and Society (15 points)
RADC705 Selected Topics in Radio (15 points)
TVSP702 Screenwriting: Drama (15 points)
TVSP703 Screenwriting: Documentary (15 points)
TVSP704 Advanced Studio Production (15 points)
TVSP705 Screen Interviews and Production (15 points)
TVSP707 Screen Production Management (15 points)
TVSP708 Selected Topics in Television and Screen Production (15 points)

More details about papers in this programme

Detailed programme structure and paper outlines (Blackboard)

Search for a paper (Arion)

Enrolment in papers is subject to meeting all requirements and availability of papers.

  • Digital strategist
  • Digital media project manager, producer or consultant
  • Digital video specialist
  • Instructional media designer
  • Interactive media producer or consultant
  • Mobile app designer
  • Mobile content developer
  • Motion graphics designer
  • Post-production special effects designer
  • Production assistant
  • Visual designer for print and online media
  • Web administrator/designer

Find out more about industry trends, job descriptions and what employers may be looking for.

Digital Media Careers

Key features
  • Includes a substantial digital media project for a real client
  • A mix of technical and creative skills
  • Covers skills needed in all areas of communications
See yourself as
  • Always connected
  • An early adopter
  • An innovative storyteller
  • A digital native
  • Visual

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.