Sport Leadership and Management Specialisation - Master of Business

Advance your understanding of sport leadership and management, and research a topic of your interest with the Sport Leadership and Management specialisation in the Master of Business.

New Zealand is a nation that values sport and recreation. Sport Leadership and Management research at AUT has investigated leadership, sport participation, governance, inter-organisational linkages, law and policy, economics, marketing, consumer behaviour, sponsorship, advertising, social media, sport tourism, as well as event management.

As a Master of Business student you conduct research in the field of sport leadership and management, and learn from enthusiastic researchers and academics who are internationally known as experts in their field.

This is part of the Master of Business.

Start date: 2020

Start date: 2021

To graduate with a Master of Business, you must successfully complete 180 points from:

  • Specialisation papers
  • Research methods paper(s)
  • A thesis or dissertation

Specialisation papers

These advanced-level papers provide you with comprehensive coverage in the latest research and theories in your specialisation, and help you prepare for your independent research thesis or dissertation.

Sport Leadership and Management papers

Plus other management and marketing papers.

Research Methods papers

The research methods papers provide an exploration of philosophical issues underpinning the design of research and the research process.

The papers include training in quantitative/qualitative research methods and analysis to prepare students to conduct a methodologically rigorous research thesis or dissertation.


  • Thesis (90 points) OR
  • Dissertation (60 points)

The class of honours awarded in the programme depends on your grade performance.

Key features
  • An area of growing importance in New Zealand
  • Staff who are internationally recognised as experts in this field
  • Applies business and management techniques to the sport sector
  • Explores different fields within both sport and business

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.