Career Advantage Series: Visualising Accounting…more than meets the eye

Date: Tuesday 4 Oct, 4pm - 5pm
Location: Online
Auckland
New Zealand
Contact: belengagement@aut.ac.nz
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Career Advantage Series: Visualising Accounting…more than meets the eye 10/04/2022 16:00 10/04/2022 17:00 Ever wonder why corporate reports are inundated with glossy sustainability photographs of green fields, blue skies and happy faces? Are they just decorative spa Online, Auckland , New Zealand
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Ever wonder why corporate reports are inundated with glossy sustainability photographs of green fields, blue skies and happy faces? Are they just decorative space-fillers? A captured reality? A feel-good potion? Or are they something more than meets the eye?

Visuals such as photographs are becoming as important as words and numbers to communicate accounting information. Particularly, sustainability photographic images provide credibility, emotion and clarity to words and numbers, making the accounting information believable and persuasive. Should users of accounting information believe what they see in these photographs?

We are excited to host our next session in the Career Advantage Series with Dr Sabrina Chong, Senior Lecturer in Accounting at the AUT Business School. Sabrina will share the fascinating findings of her empirical research about the use and misuse of sustainability photographs in reporting accounting information.

About Dr Sabrina Chong

Dr Sabrina Chong’s research is primarily in the area of corporate social responsibility (CSR)/sustainability disclosure.

She has developed a keen interest in analysing the utilisation of photographic disclosure for impression management and visual persuasion. In addition, her research interest also includes investigating corporate communication of specific sustainability issues that have significant social impact such as workplace diversity reporting, as well as contemporary issues affecting the accounting profession.

Sabrina on LinkedIn

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