Event Management Major - Bachelor of Arts

A great event can generate positive publicity, create loyal clients and leave lasting memories. Event managers are the people behind these events. This major prepares you for a career in event management.

As an event manager you plan, organise and manage events of all sizes – including concerts, conferences, weddings, award ceremonies and sports events. To work in event management you need an eye for detail and the ability to work across diverse areas including design, sound, project management, financial management, human resources, logistics, public relations and communication.

Throughout your studies you plan events of various sizes and genres. You learn to prepare management plans, create contracts and write plans that help stakeholders evaluate their experience against pre-planned objectives.

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This is part of the Bachelor of Arts.

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With this major you develop the skills for a career in event management. As part of your degree, you can include courses from related disciplines like business, public relations, hospitality, tourism, psychology, languages, and sport and recreation.

Apart from the courses below you also need to complete courses from your second major, your chosen minor(s) or electives.

Core courses

All Bachelor of Arts students need to complete core courses that help you develop transferable skills and support your work in all other courses in the degree.

Event management courses

If you're majoring in event management, this is the main subject area you specialise in. It makes up one third of your degree and consists of eight event management-related courses you study throughout your degree.

Year 1 courses

Complete the following courses:

Year 2 courses

Complete the following courses:

Year 3 courses

Complete the following courses:

Workplace experience

Workplace experience is an important part of your degree, and the Work Integrated Learning course is the final part of your degree. This is a supervised work placement related to your major(s), for an organisation of your choice. It's a great way to get industry experience while still being able to get feedback from AUT lecturers, and for many of our students this workplace experience also leads to a job offer.

Projects you can undertake include competitor analysis, social media networking and promotion, event planning and execution, post-event evaluation, event design and marketing.

Recent placements included:

  • YMCA Rise Up - Youth Fashion to New Zealand Fashion Week
  • Artweek Auckland
  • Auckland Tourism Events and Economic Development (ATEED):
  • Diwali Festival
  • Total Sport: Trail Running NZ
  • Our: House Events (dance parties)
  • Whoa Studios and The Grounds
  • Villa Maria Event Team
  • XPO Exhibitions
  • ICE Events
  • Compass Dance Company

You could also take the Foundations in Research course if you’re considering continuing into postgraduate study.

Build your degree

Use our online tool to build your own degree and see what your three years of study could look like.

Build your degreeBuild your degreehttps://www.aut.ac.nz/courses/bachelor-of-arts/event-management-major

Skills you will develop

The outcomes for graduates of the Bachelor of Arts in Event Management are outlined in the Graduate Profile below.

Graduate Profile

A Bachelor of Arts in Event Management will equip you with the critical thinking and the skills to enable to you flourish in a wide range of exciting careers, including:

  • Advertising
  • Conference organisers
  • Entertainment industry
  • Event employees in local authorities
  • Event manager/assistant manager
  • Event marketing
  • Festival management
  • PR and communications
  • Sport, recreation and leisure
  • Trade shows
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Find out more about industry trends, job descriptions and what employers may be looking for.

Event Management Careers

Other majors in the Bachelor of Arts

*This major focuses on New Zealand Sign Language and developing the skills to become a Sign Language interpreter. It doesn’t include the option to include courses from different subjects.

Key features
  • Opportunity to work with a wide range of people and industries
  • Emphasis on practical event management experience
  • Valuable workplace experience in your final year
See yourself as
  • Creative, imaginative and innovative
  • Confident
  • Organised and detailed
  • A great communicator and decision-maker
Cerys Gwilliam
Jolyon Walsh
Ruby Straugheir
Hunter Witters

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.

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