Event Management Major - Bachelor of Arts

A great event can generate positive publicity, create loyal clients and leave lasting memories. Event managers are the people behind these events. This major prepares you for a career in event management.

As an event manager you plan, organise and manage events of all sizes – including concerts, conferences, weddings, award ceremonies and sports events. To work in event management you need an eye for detail and the ability to work across diverse areas including design, sound, project management, financial management, human resources, logistics, public relations and communication.

Throughout your studies you plan events of various sizes and genres. You learn to prepare management plans, create contracts and write plans that help stakeholders evaluate their experience against pre-planned objectives.


This is part of the Bachelor of Arts.


With this major you develop the skills for a career in event management. As part of your degree, you can include papers from related disciplines like business, public relations, hospitality, tourism, psychology, languages, and sport and recreation.

Core papers

All students in the Bachelor of Arts complete core papers that cover effective communication, critical thinking and other transferable skills you'll need for your future career.

DIGM550 Applied Media 1
CLSY504 Knowledge and Inquiry
COMM570 Academic Communication
CLSY703 Work Integrated Learning

Event management papers

Papers you could take over your three years of study include:
EVNT601 Event Planning
EVNT602 An Event Perspective
EVNT603 The Event Design Experience
EVNT701 Event Production
EVNT702 Contemporary Issues in Event Management
FINA502 Finance for Hospitality, Tourism and Events: A Practical Approach
MGMT721 Leadership Principles, Perspectives and Practice
TIKA501 Noho Marae Wānanga A
TIKA502 Noho Marae Wānanga B

Workplace experience

Workplace experience is the final part of your degree and takes a full semester. This is a supervised work placement in an organisation related to event management. Projects you can undertake include competitor analysis, social media networking and promotion, event planning and execution, post-event evaluation, event design and marketing.

Recent placements included:

  • Toyworld: Delivering Commercial Promotional Children’s Events
  • Auckland Tourism Events and Economic Development (ATEED): Diwali Festival
  • Auckland Live: Event Co-ordinator for Arboria
  • Vodafone Events Centre: Moovit Dance Project
  • Mango Events: McDonald’s Summer Menu, National 3 Centre Launch
  • Evitan: The Ultimate Waterman – international surfing event
  • World Goju Ryu Karate Federation and Karate New Zealand: 3rd
  • WGKF World Karate Championships 2015
  • Proud To Play: International LGBTQI multi-sport event
  • Spark Arena: Cirque du Soleil

A Bachelor of Arts in Event Management will equip you with the critical thinking and the skills to enable to you flourish in a wide range of exciting careers, including:

  • Advertising
  • Conference organisers
  • Entertainment industry
  • Event employees in local authorities
  • Event manager/assistant manager
  • Event marketing
  • Festival management
  • PR and communications
  • Sport, recreation and leisure
  • Trade shows

Find out more about industry trends, job descriptions and what employers may be looking for.

Event Management Careers

Key features
  • Opportunity to work with a wide range of people and industries
  • Emphasis on practical event management experience
  • Valuable workplace experience in your final year
See yourself as
  • Creative, imaginative and innovative
  • Confident
  • Organised and detailed
  • A great communicator and decision-maker
Jess Willis
Georgia Drew
Iselin Larsen

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.