Marketing manager

Typical tasks

• Develop marketing plans and strategies
• Promote and build brands
• Analyse data to guide decisions
• Create marketing campaigns and content
• Advise on pricing and sales methods
• Manage marketing and customer service activities
• Organise events to promote products
• Run social media channels and ads
• Collect and analyse sales information
• Build relationships with clients and partners

Outlook

Marketing managers are adapting to changing customer behaviour, digital platforms and rising expectations for personalised, trustworthy communication. In New Zealand, marketing activity is influenced by consumer confidence, tourism, retail and export markets. AI is speeding up content, customer analysis and campaign testing, while privacy rules and brand trust remain important. Sustainability and cultural relevance are also becoming more visible in marketing decisions.

What employers and industry want in graduates

• Ability to develop clear marketing strategies and campaign plans
• Strong communication, storytelling and brand-management skills
• Confidence using digital marketing, customer data and analytics
• Ability to understand audiences and changing market behaviour
• Sound judgement about advertising rules, privacy and brand reputation
• Leadership skills for coordinating agencies, suppliers and internal teams