Advertising manager
Also known as
Work environment
- Usually work regular business hours but may work weekends and evenings
- Usually work in offices but may travel locally to meet clients
- Need to be creative, organised and communicate well
Salary information
Typical tasks
- Manage advertising campaigns for clients
- Manage relationships between clients and agencies
- Brief creative teams on campaigns
- Develop ideas that match client needs
- Create plans for media advertising
- Prepare budgets for advertising campaigns
- Book spaces for advertisements in media
- Make sure campaigns meet deadlines and budgets
- Measure campaign progress and share updates
- Review campaign results for improvements
Outlook
Advertising is becoming more digital, data-driven and personalised in New Zealand and globally. Brands are using online platforms, social media, search, video, influencers and artificial intelligence to reach audiences more effectively. At the same time, privacy rules, responsible advertising standards and changing consumer expectations are shaping how campaigns are planned. The outlook is likely to vary, with opportunities favouring managers who can balance creativity, strategy, data and ethical communication.
What employers and industry want in graduates
- Creative thinking and strong campaign ideas
- Ability to use data to guide decisions
- Understanding of digital channels and audience behaviour
- Clear communication and presentation skills
- Good project, budget and stakeholder management
- Awareness of ethical, inclusive and responsible advertising
AUT programmes
The above is a suggestion only and a starting point. You may need to meet other criteria or take additional steps to work in this career.
Further study options
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