Marketing

Curious about how the marketplace operates and why consumers respond as they do? Study marketing, advertising, retailing and sales as an additional major or minor to enhance your degree.

New media channels are emerging, rivalling traditional ways of going to market. Businesses now offer customers integrated, personalised shopping experiences that extend from the shop floor to online shopping. Businesses need staff who can communicate with customers to make more informed marketing decisions for the organisation. This major or minor equips you with these skills.

Major must include

120 points from courses listed below.

Minor must include

60 points from courses listed below including MKTG501 with at least 15 points at level 7

Level 5 courses

• MKTG501 Marketing insights

Level 6 courses

• MKTG601 Marketing Research
• MKTG602 Marketing Relationships
• MKTG603 Consumer Behaviour

Level 7 courses

• MKTG701 Strategic Marketing
• MKTG702 Integrated Marketing Communications
• MKTG703 Digital, Social Media and Mobile Marketing
• MKTG704 Marketing for Social Impact