Event Production Coordinator/Digital Content Developer, Auckland Unlimited
Graduate Diploma in Arts in Event Management
He loves being involved in some of Auckland’s biggest cultural events, says event management alumnus Jullian Liang who came to AUT as an international student from Indonesia and now works for Auckland Unlimited, Tāmaki Makaurau Auckland’s economic and cultural agency.
“In this role I’m responsible for assisting event producers in delivering events like Tāmaki Herenga Waka, the Auckland Lantern Festival, the Pasifika Festival, the Auckland Diwali Festival, Elemental AKL and other big cultural festivals. I’m designing and preparing event collateral, including brand identity, posters, signage, screen content and social media content, and am responsible for video editing, managing the festivals’ social media accounts and documentation for the events.”
Jullian says he enjoys the variety his role offers.
“Working as both an event production coordinator and a digital content developer is enjoyable, yet challenging. I also enjoy that the dynamic nature of my role enables me to work across multiple departments in the organisation, including event production, marketing, communications and sponsorship. The knowledge I’ve gained by studying at AUT has laid a solid foundation for my success in this role.”
The right university environment
Deciding to come to AUT for his study was an easy decision for Jullian who had been working in the events industry in Indonesia for a decade before he decided to enrol at AUT.
“I was looking to upskill and become certified as an event professional. Before I came to AUT, I used to work for private clients and most of our goals were related to profitability. However, through my studies at AUT I rediscovered my passion in events, and learned how events could serve and benefit communities and the city. It’s a ‘level up’ I never knew I needed.”
Studying during the global COVID-19 pandemic had its challenges, he admits.
“I started and finished my study in 2020, when the world suddenly shut down because of COVID-19. The most memorable highlight for me was AUT’s swift move to online learning. AUT ensured that all students had access to everything they needed to move to online study, including mental health support, computers and internet access. Although it was not the experience I had hoped for, online study offered me ways to study and engage with my peers safely. I’m thankful for being able to finish my study on time. Kudos to AUT for that.”
Advice for other students
Jullian, who graduated from AUT in early 2021, has some great advice for other students dreaming of a career in event management.
“My advice for other students would be to go and volunteer or start an internship, and go the extra mile. Volunteering increases your confidence while giving you the chance to socialise, network with the industry and, most importantly, a chance to practise what you’ve learnt.”
AUT is a university that celebrates diversity, he adds.
“Coming from a predominantly Asian country, and as a member of LGBTQIA community, I definitely appreciated the diversity that exists and is respected within AUT. Lexie Matheson, ONZM, was a particular inspiration to me. She affirms that you can be yourself, and be an advocate for the community while achieving great stuff. I’d also like to acknowledge my other lecturers for the guidance, knowledge and patience. They inspired me to be critical, to seek the truth in knowledge, and not to stop learning.”