Ivan Fuyala

Ivan Fuyala

Senior Vice President Commercial Partnership, Vevo, New York City
Certificate in Sales Management

As the university for the changing world, it's no surprise that there are AUT alumni working in some of world's biggest tech companies. Ivan Fuyala is a prime example, having worked his way up to Senior Vice President of Commercial Partnership at video company Vevo.

After obtaining a degree in horticulture, Ivan began his career as an entrepreneur when he started his own landscaping business. But it didn't feel right, and he began to question what he really wanted to do.

When Ivan studied a Certificate in Sales Management at AUT, the university became a launching pad for his career in sales.

"I wouldn't have had the career I have now without doing this," says Ivan. "It showed I had an interest and I took it seriously. It showed that I was committed to being a salesman."

A digital future
After working in sales for different magazine companies in New Zealand and Australia, Ivan decided that the future was digital. He moved to a sales role at website auditing firm Nielson Net Ratings, and worked in their New Zealand branch before being offered the chance to run the company's online division in New York. He leapt at the opportunity, and his career took off.

Now Ivan is the Senior Vice President of Commercial Partnerships at Vevo, with 12 direct reports, and over 100 sales staff through Vevo's industry partners.

"Vevo has its own sales teams selling content in the United States, the United Kingdom, and Germany. But there are 12 markets where other companies sell Vevo, acting as our representative – for example, Yahoo."

As a part of the thriving tech sector, Vevo helped to 'clean up' the mess created by a lack of control regarding music videos and YouTube. Vevo also helps to increase the value of music videos in the eyes of advertisers, driving up the monetary value of the videos and creating income for artists.

"Vevo is a canvas for the artists, but it also allows for monetisation and helps with promotion," summarises Ivan.

The bigger picture
As he reflects on his career path thus far, Ivan urges recent and future graduates to consider the bigger picture.

"You need to think about where you want to go, and go there," he says, "It's easy not to have enough confidence in yourself, but you need to come up with a strategy for life and do it! It doesn't matter where you come from; if you want something and work at it, you can do it."

And the key to putting your life strategy into action?

"Think about your dream job – then think about what you need to do to get there: if you want to work at Facebook, figure out what you need to have on that CV. If you are structured and smart about your career, you can take steps towards achieving your dream job."

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