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7 Experiences Summit 2023 - Transformational Experiences Beyond Borders: Partnership development for sustainable future

Date: Tuesday 7 Nov, 9am - Friday 10 Nov, 6pm
Location: Auckland
New Zealand
Social media: Facebook
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7 Experiences Summit 2023 - Transformational Experiences Beyond Borders: Partnership development for sustainable future 11/07/2023 09:00 11/10/2023 18:00 This summit is for you if any aspect of your work involves creating, designing and using experiences to provide a solution.Watch this space for the complete pro Auckland , New Zealand
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This summit is for you if any aspect of your work involves creating, designing and using experiences to provide a solution.

Watch this space for the complete programme and as we reveal more keynote speakers and the exact dates for each event. Registration opens February 2023.

About 7 Experiences Summit – a multidisciplinary research field

Human experiences are studied in many disciplines, but the related theories, methodologies and concept definitions are not actively shared across the disciplinary borders. The goal is to establish a more solid multidisciplinary foundation for experience research. How to characterize experiences, how to communicate them to others, how to understand others’ experiences, how to create new experiences? Methods and theories from different fields of sciences and art are needed in this enterprise.

The theme for the 7 Experience Summit 2023 is “Transformational Experiences Beyond Borders: Partnership development for sustainable future” – which calls for a deliberate response to the changes impacted by the global COVID‐19 pandemic. The summit aims to provoke collaboration among academics and professionals to establish new research, network, and businesses. Through this summit, we seek to find new case studies and research projects to learn from, transform, redesign experiences and reconceptualize experience theories and concepts in their respective disciplines to regenerate our societies for a sustainable future.

Why should you attend the 7 Experiences Summit?

  • 7 100% Pure New Zealand Experiences to add to your itinerary
  • Options to participate in the 7 Experiences Hackathon, Workshops and research sessions
  • Research papers for the summit will undergo a curation process for publication with Routledge after the summit
  • Selected presentation from the workshop will be curated for a proposed TEDx series on experience design
  • Opportunity to complete an experience certification programme*
  • Expand your network and audience base for your research and business by being part of the Experience Research Society
  • Be involved in a mini Experience Trade Expo open to industry, media, and the 7 Experiences Summit delegates

7 Experiences Workshops

New to the 2023 edition of the summit is a Special Experience Workshop that invites delegates to propose the topic for this session and to host the workshop.

  • Experience 1: Accessible Experiences Experience 2: Hospitality, Tourism, Events & Culinary Experience
  • Experience 3: Experiential learning & Education
  • Experience 4: Design Thinking, virtual methods & Experience Design
  • Experience 5: Experience & Technologies
  • Experience 6: Special New Topic (TBC)
  • Experience 7: The future of the Experience Economy

Research Output

Abstracts and Research Papers will be accepted in accordance with the Summit's theme. The overall objective of the 7 Experience Workshops and Hackathons is to introduce participants to critical issues on experience research and develop multi/cross/ post‐disciplinary research projects around the workshop topics and theme of the conference (with the view of organising a special issue in a leading international peer‐ reviewed journal appropriate to the conference theme).

7 social experiences

Auckland’s Hauraki Gulf is a maritime national park, home to 25 of the 37 southern hemisphere marine animals. Join an incredible eco safari direct from downtown Auckland for breath taking encounters with marine wildlife. Watch, learn about and above‐all help protect whales, dolphins, seals and rare seabirds.

Discover the real Middle‐Earth on the most picturesque private farmland near Matamata in the North Island of New Zealand, where you can visit the HobbitonTM Movie Set from The Lord of the Rings and The Hobbit film trilogies in a fascinating two hour guided tour. The set can be seen as it appeared in the films. The Green DragonTM Inn is now open and is a special feature of the tours. All tour groups visit the inn as part of their tour and receive a complimentary refreshment.

Giapo offers an ice cream experience unlike any other. The most delicious ice creams imaginable presented in ways you wouldn’t ever imagine. Explore the story of Giapo right from its kitchen on a behind the scenes tour while tasting and admiring some of their most successful ideas.

A fantastical film FX experience immersing guests in movie magic. Winners of five Academy Awards and four BAFTAs for bringing cinematic worlds to life in movies including Avatar and The Lord of the Rings. Weta Workshop Unleashed is part film set and part creative workshop. Guests discover the worlds of horror, sci fi and fantasy, explore props, creatures and special effects.

The All Blacks Experience is a state‐of‐the‐art guided encounter that showcases the All Blacks, New Zealand's national rugby team, through exceptional innovation and technology. This full sensory and interactive experience allows visitors to celebrate New Zealand's rugby heritage, achievements and culture.

Auckland is home to three distinct wine regions and around 100 wineries. Rich, ripe merlot, cabernet sauvignon and syrah, as well as smooth, fruity chardonnay and pinot gris call Auckland home and thrive in its fertile volcanic soils. You can opt for a wine tour or explore the region’s wineries independently at your own pace. Most wineries and vineyards have cellar doors with on‐site cafes or restaurants. Meet the wine makers and learn the story of the wine you taste — a very special experience.

Scale one of Auckland’s most recognisable landmarks! Climb Auckland Harbour Bridge from its base to the summit, on a thrilling bridge climb. Clamber along custom‐ engineered catwalks on an easy walk with a professional guide. The more daring can jump from the bridge attached to a Bungy cord — you can even choose to dip your head into the ocean!

Upon entering the Ōrākei Marae, guests are surrounded by carved representations of many tribal ancestors. Visitors are greeted during a sacred welcoming ceremony and learn Ngāti Whātua Ōrākei values. The Marae is the domain for conflict resolution and the main house for peaceful discussion. The gardens are a haven for nurturing the earth and kitchen ensures visitors have a full stomach and story to share.

Confirmed keynote speakers

Professor of Practice, Experience Design
Aalto University (Finland) & Chair of Experience Research Society

Virpi Roto is Professor of Practice in Experience Design at Aalto University, Finland. She leads the Encore research team in the renowned Department of Design, and studies user and employee experiences in automatizing work contexts. Her work on user experience definition and evaluation has been impactful both in academia and industry. Due to her background in Nokia Research Center, multidisciplinary research benefitting industry is close to her heart. Therefore, she hosted the first 7 Experiences Summit bringing together experience research fans and founded global, cross‐disciplinary Experience Research Society.

Placemaking and Events
Breda University of Applied Sciences (Netherlands)

Greg Richards is Professor of Placemaking and Events at Breda University of Applied Sciences and Professor of Leisure Studies at the University of Tilburg in The Netherlands. The originator of the creative tourism concept, he has been involved in studying links between tourism, places and creativity around the world. His main publications in this area include Tourism, Creativity and Development (2007), Tourism and the Creative Economy (OECD, 2014), Tourism and Culture Synergies (UNWTO, 2018) and A Research Agenda for Creative Tourism (Edward Elgar, February 2019). He recently published the book Small Cities with Big Dreams: Creative Placemaking and Branding Strategies, which examines how cities can be creative in using placemaking strategies for economic, cultural and social development. His most recent book is Rethinking Cultural Tourism (Edward Elgar, 2021).

Architect, Author, Placemaker

Aishwarya Tipnis is an award-winning architect, educator and heritage conservationist based in New Delhi, India. She works at the intersection of architecture, urbanism and heritage conservation. In 2016, her work was recognised by the UNESCO Award for Heritage Conservation in the Asia-Pacific Region and in 2018 she was conferred Chevalier Des Arts et Des Lettre (Knight of the Arts and Letters), by the Government of France in 2018 for her outstanding commitment to preservation of French Heritage in India. In 2019, she co-founded Jugaadopolis, a social innovation enterprise to work with youth in making the rich heritage of India relevant to local communities in the contemporary context through a process of co-creation. She is a published author and currently visiting faculty at the School of Planning and Architecture, New Delhi.

Makingtrax Foundation Founder & Director
Inclusive Tourism New Zealand

Jezza Williams is the founder & director of the Makingtrax Foundation, the only independent organization dedicated to Inclusion in Adventure, Tourism & Travel. A hard-core adventurer, he has had a lifetime in the adventure industry working in many different roles – Canyon Guide, Raft Guide, Safety Kayaker, Expedition Leader, Operations Manager, Climbing Instructor, Ski Patrol & Sailing Instructor. Following a life-changing canyon accident in 2010, he shifted his focus dedicating his work to developing Inclusive Tourism & Adaptive Adventure throughout Aotearoa. With over a decade of experience running inclusive tourism Jezza is recognized globally as an inclusive adventure consultant.

Past Summit and Location

  • 2022, Brigham Young University, Provo, Utah, USA (Hybrid)
  • 2021, Experience Research Society (EXPRESSO) & Breda University of Applied Sciences, Netherlands (Online)
  • 2020, Aalto University, Finland (Online)

Past Keynote Speakers

  • Pieter Desmet (Netherlands) Professor of Design for Experience at Delft University
  • Antonella Carù (Italy), Professor of Marketing at the Bocconi University and Dean of the Graduate School
  • David Howes (Canada), Professor of Anthropology and Co-Director of the Centre for Sensory Studies at Concordia University, Montreal.
  • Inez Myin-Germeys (Belgium), Professor of Contextual Psychiatry at KU Leuven, Belgium.
  • Kristian Kiili (Finland), Professor of game-based learning at Tampere University.
  • Carolyn Ellis (USA), Professor Emerita at the University of South Florida.
  • Xinran Y. Lehto, Purdue University (USA)

New Zealand is proud to be the next host destination of 7 Experiences Summit 2023.

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