7 Experiences Summit 2023
Date: | Tuesday 28 Nov, 9am - Friday 1 Dec, 6:30pm |
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Location: | Auckland New Zealand |
Social media: | Follow us |

Transformational Experiences Beyond Borders: Partnership development for sustainable futures
Auckland welcomes you
The 7X Summit is for you if any aspect of your work involves understanding, creating, or measuring experiences to make an impact in science, society, or business organisation.
Tickets are on sale now.
Call for submissions is open now for participants who are interested in presenting and showcasing their experience research or practice at the summit.
Why should you attend the 7 Experiences Summit?
- 7 100% Pure New Zealand Experiences to add to your itinerary
- Be part of an ongoing strand of interdisciplinary research and conversation on experience design
- Options to participate in the 7 Experiences Hackathon, Workshops and research sessions
- Research papers for the summit will undergo a curation process for publication in our journal partners after the summit
- Expand your network and audience base for your research and business by being part of the Experience Research Society
- Be involved in a mini Experience Trade Expo open to industry, media, and the 7 Experiences Summit delegates
About 7 Experiences Summit – a multidisciplinary research field
Human experiences are studied in many disciplines, but the related theories, methodologies and concept definitions are not actively shared across the disciplinary borders. The goal is to establish a more solid multidisciplinary foundation for experience research. How to characterize experiences, how to communicate them to others, how to understand others’ experiences, how to create new experiences? Methods and theories from different fields of sciences and art are needed in this enterprise.
The theme for the 7 Experience Summit 2023 is “Transformational Experiences Beyond Borders: Partnership development for sustainable futures” – which calls for a deliberate response to the changes impacted by the global COVID‐19 pandemic. The summit aims to provoke collaboration among academics and professionals to establish new research, network, and businesses. Through this summit, we seek to find new case studies and research projects to learn from, transform, redesign experiences and reconceptualize experience theories and concepts in their respective disciplines to regenerate our societies for sustainable futures.
7 Experiences research and workshop sessions
- Experience 1: Accessible Experiences
- Experience 2: Hospitality, Tourism, Events & Culinary Experience
- Experience 3: Experiential Learning & Education
- Experience 4: Design Thinking, Virtual Methods & Experience Design
- Experience 5: Experience & Technologies
- Experience 6: The future of the Experience Economy
- Experience 7: Any other Experience Research or Design Topics (eg Architecture or placemaking experience etc.)
Previous workshops have included demonstration of experience research tools, experiential teaching and learning tools, business brand experience, and other surprises focusing on human experiences.
Download the Summit's programme
Hackathon (Academics & Professionals)
The Hackathon brings both academics and professionals together to design applied research, with knowledge and/or solutions for sustainable futures.
The Experience Fair
The Experience Market is a good place to check out if you are interested in showcasing/introducing your experience products and services at the summit. The market is on throughout the summit except on 1 December.
Confirmed keynote speakers
7 social experiences
Whale and Dolphin Safari
Auckland’s Hauraki Gulf is a maritime national park, home to 25 of the 37 southern hemisphere marine animals. Join an incredible eco safari direct from downtown Auckland for breath taking encounters with marine wildlife. Watch, learn about and above‐all help protect whales, dolphins, seals and rare seabirds.
HobbitonTM Movie Set
Discover the real Middle‐Earth on the most picturesque private farmland near Matamata in the North Island of New Zealand, where you can visit the HobbitonTM Movie Set from The Lord of the Rings and The Hobbit film trilogies in a fascinating two hour guided tour. The set can be seen as it appeared in the films. The Green DragonTM Inn is now open and is a special feature of the tours. All tour groups visit the inn as part of their tour and receive a complimentary refreshment.
Giapo Ice Cream
Giapo offers an ice cream experience unlike any other. The most delicious ice creams imaginable presented in ways you wouldn’t ever imagine. Explore the story of Giapo right from its kitchen on a behind the scenes tour while tasting and admiring some of their most successful ideas.
Weta Workshop Unleashed and All Black’s Experience
A fantastical film FX experience immersing guests in movie magic. Winners of five Academy Awards and four BAFTAs for bringing cinematic worlds to life in movies including Avatar and The Lord of the Rings. Weta Workshop Unleashed is part film set and part creative workshop. Guests discover the worlds of horror, sci fi and fantasy, explore props, creatures and special effects.
The All Blacks Experience is a state‐of‐the‐art guided encounter that showcases the All Blacks, New Zealand's national rugby team, through exceptional innovation and technology. This full sensory and interactive experience allows visitors to celebrate New Zealand's rugby heritage, achievements and culture.
Wine Tour
Auckland is home to three distinct wine regions and around 100 wineries. Rich, ripe merlot, cabernet sauvignon and syrah, as well as smooth, fruity chardonnay and pinot gris call Auckland home and thrive in its fertile volcanic soils. You can opt for a wine tour or explore the region’s wineries independently at your own pace. Most wineries and vineyards have cellar doors with on‐site cafes or restaurants. Meet the wine makers and learn the story of the wine you taste — a very special experience.
Auckland Bridge Climb
Scale one of Auckland’s most recognisable landmarks! Climb Auckland Harbour Bridge from its base to the summit, on a thrilling bridge climb. Clamber along custom‐ engineered catwalks on an easy walk with a professional guide. The more daring can jump from the bridge attached to a Bungy cord — you can even choose to dip your head into the ocean!
Māori Ngāti Whātua Ōrākei Cultural Experience
Upon entering the Ōrākei Marae, guests are surrounded by carved representations of many tribal ancestors. Visitors are greeted during a sacred welcoming ceremony and learn Ngāti Whātua Ōrākei values. The Marae is the domain for conflict resolution and the main house for peaceful discussion. The gardens are a haven for nurturing the earth and kitchen ensures visitors have a full stomach and story to share.
Other events in New Zealand you may like
- https://www.anzals30thanniversaryconference.com/
- https://www.worldleisurenz.com/
- https://www.newzealand.com/int/events/
Past summits and location
- 2022, Brigham Young University, Provo, Utah, USA (Hybrid)
- 2021, Experience Research Society (EXPRESSO) & Breda University of Applied Sciences, Netherlands (Online)
- 2020, Aalto University, Finland (Online)
New Zealand is proud to be the next host destination of 7 Experiences Summit 2023.
Contact us
For general enquiries regarding the summit, email: 7xsummit@aut.ac.nz
For enquiries regarding sponsorship or partnership, email: diego.silveira@aut.ac.nz