Advertising sales representative
Also known as
Work environment
- Usually work regular business hours but may work evenings or weekends
- Usually work in offices and may travel locally and nationally
- Need to be organised, responsible and communicate well
Salary information
Typical tasks
- Sell advertising spaces and services
- Find businesses that need advertising
- Discuss advertising goals with customers
- Contact potential customers
- Explain advertising options
- Create advertising ideas
- Give sales presentations
- Prepare quotes and pricing options
- Build strong customer relationships
- Prepare advertising agreements
Outlook
Advertising sales roles are evolving as businesses invest more in digital advertising and online platforms. In New Zealand, continued growth in social media, video and mobile advertising is creating opportunities, but the market is competitive and fast-changing. Sales work increasingly involves using data, digital tools and customer insights to sell targeted advertising solutions rather than traditional media placements.
What employers and industry want in graduates
- Strong communication and persuasion skills
- Confidence building relationships with clients
- Resilience and goal-focused mindset
- Understanding of digital advertising platforms
- Ability to analyse customer needs and data
- Time management and self-motivation
AUT programmes
- Advertising and Brand Creativity Major - Bachelor of Communication Studies
- Marketing Major - Bachelor of Business
The above is a suggestion only and a starting point. You may need to meet other criteria or take additional steps to work in this career.
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This data is sourced from the Tertiary Education Commission through the Tahatū Career Navigator website (www.tahtu.govt.nz) and used under the CC BY 4.0 licence. Some of the information has been modified by AUT. TEC has not approved, endorsed or tested these modifications. TEC will not be held accountable for any errors within this data.