Research with impact: Rachel Morrison
16 Mar, 2020
How can academics show the real-world value of their research? Translate, translate, translate. Associate Professor Rachel Morrison shows how.
Marketing researcher makes media impact
12 Mar, 2020
From mouldy burgers to panic buying at the supermarket – what can we learn about the impact of marketing on our thoughts and actions as consumers?
What is a road?
04 Mar, 2020
Professor of Macromarketing Ben Wooliscroft looks beneath the bitumen to tackle an issue that looms large in this election year.
Professor strives to make world better
12 Feb, 2020
The world’s first Professor of Macromarketing takes a playful approach to answering the lofty question, How can we make the world a better place?
NZ rates of in-work poverty examined
21 Nov, 2019
Research conducted by AUT’s New Zealand Work Research Institute has found more than 50,000 working households live in poverty across Aotearoa.
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