|Date:||Wednesday 23 Sep, 11am - 12:15pm|
This seminar is part of a 4-part special series following COVID-19 and lockdown, looking at how we respond to a crisis. The seminar is hosted by the Auckland Centre for Financial Research.
Marilyn Giroux and Jungkeun Kim are senior lecturers in the Department of Marketing at AUT.
With cases surging worldwide and the uncertainty around the evolution of the COVID-19 pandemic, governments, policymakers, and businesses are trying to address the numerous complications related to this health crisis. Marilyn and Jungkeun’s research looks at how organisations and policymakers can manage the level of perceived threat depending on the desired outcomes and behaviours.