Facial Masks, Vaccine, Chocolates, Hotels, & Stocks: Investigating Consumption Reactions to COVID-19 (seminar by Auckland Centre for Financial Research)

Date: Wednesday 23 Sep, 11am - 12:15pm
Website: Event website
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Facial Masks, Vaccine, Chocolates, Hotels, & Stocks: Investigating Consumption Reactions to COVID-19 (seminar by Auckland Centre for Financial Research) 09/23/2020 11:00 09/23/2020 12:15 This seminar is part of a 4-part special series following COVID-19 and lockdown, looking at how we respond to a crisis. The seminar is hosted by the Auckland Ce

This seminar is part of a 4-part special series following COVID-19 and lockdown, looking at how we respond to a crisis. The seminar is hosted by the Auckland Centre for Financial Research.

Marketing perspective

Marilyn Giroux and Jungkeun Kim are senior lecturers in the Department of Marketing at AUT.

With cases surging worldwide and the uncertainty around the evolution of the COVID-19 pandemic, governments, policymakers, and businesses are trying to address the numerous complications related to this health crisis. Marilyn and Jungkeun’s research looks at how organisations and policymakers can manage the level of perceived threat depending on the desired outcomes and behaviours.

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