Sport Management Major - Bachelor of Sport and Recreation

Develop expertise in sport management, marketing, facilities and events management, sponsorship, sport development, high performance sport leadership, law and finance.

Management skills are needed across the sport and recreation industries. The sports field isn’t like a traditional business and neither are the management skills needed to succeed in this area. With the large number of professional athletes, sports organisations, facilities and events in New Zealand, people with specialist business and management skills are in high demand.

You learn from staff with international and national experience, and have the opportunity to work with local and national sporting bodies and events.

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This is part of the Bachelor of Sport and Recreation.

Download programme guides

Year 1

Semester 1 courses

Semester 2 courses

You also need to complete one of these courses

Year 2

Plus one optional/elective course.

This year also includes two work placements of 30-40 hours, designed to introduce you to the workplace and help you identify where you want to complete your third-year workplace experience.

Year 3

Courses you study this year

Plus two optional/elective courses.

Workplace experience in the Sport Management major

In your third year you complete 350 to 400 hours in an organisation, which includes working on a project related to your major through the Cooperative Education courses. This takes approximately two days per week.

Recent placements included:

  • Athletics New Zealand
  • Counties Manukau Sport
  • Halberg Disability Sport Foundation
  • Harbour Sport
  • Hockey New Zealand
  • New Zealand Breakers
  • New Zealand Cricket
  • New Zealand Rugby League
  • New Zealand Rugby Union
  • Nike NZ
  • Northern Arena
  • School sports departments
  • Touch North Harbour
  • Total Sport (event management)
  • Triathlon New Zealand
  • The GEMBA Group

Want more info about work integrated learning at AUT?

Read more about workplace experience in AUT programmes, how it works and why it’s so beneficial when you start your career.

Workplace experience in AUT programmes

  • Community and sports events co-ordinator
  • Sales and marketing executive
  • School sports co-ordinator
  • Sponsorship manager
  • Sport and leisure facility manager or co-ordinator
  • Sport development manager

Find out more about industry trends, job descriptions and what employers may be looking for.

Sport & Recreation Management Careers

Key features
  • Sport management skills are in demand in New Zealand and overseas
  • Workplace experience in major New Zealand sporting bodies
  • Covers a broad range of expertise
See yourself as
  • A team player
  • Having leadership ability
  • Self-motivated and focused
  • Having good planning, management and organisation skills
Ella Agnew
Lucy Tuave
Rebecca Valladares
Luke Mobberley
Tita Leaupepe

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.