Producer

Producers plan and make films, TV, music, theatre, digital content and other creative productions. They may develop and present ideas and manage people and budgets.

Also known as

Film and TV producer, music producer, theatre producer, creative content producer, radio producer, media producer, production assistant

Work environment

  • Usually work long and irregular hours
  • Usually work in offices, studios and theatres, on film sets and on location and may travel locally, nationally and internationally
  • Need to be organised, solve problems and communicate well

Salary information

MOST COMMON
UPPER
LOWER
$50K-$175K 50000

Typical tasks

  • Make film, television and other productions
  • Coordinate production and set activities
  • Manage actors, film crew and contractors
  • Study scripts to determine project needs
  • Create project budgets
  • Work with artistic professionals
  • Book and coordinate contractors
  • Communicate with clients
  • Solve production problems
  • Source project funding

Outlook

The screen, audio and digital media industries continue to adapt to streaming platforms, changing audience habits and new content technologies. In New Zealand and globally, producers are working within an environment shaped by digital production tools, artificial intelligence, on-demand content and international collaboration. Audiences increasingly expect content across multiple platforms, influencing how projects are planned, funded and delivered.

What employers and industry want in graduates

  • Strong organisation and coordination skills
  • Leadership and teamwork abilities
  • Creative thinking and problem-solving skills
  • Budgeting and resource management awareness
  • Clear communication with stakeholders
  • Adaptability in fast-changing environments

AUT programmes

The above is a suggestion only and a starting point. You may need to meet other criteria or take additional steps to work in this career.

Content is reviewed by our experts, but information can change over time. Some content is created with AI support.

This data is sourced from the Tertiary Education Commission through the Tahatū Career Navigator website (www.tahtu.govt.nz) and used under the CC BY 4.0 licence. Some of the information has been modified by AUT. TEC has not approved, endorsed or tested these modifications. TEC will not be held accountable for any errors within this data.