Market research analyst
Also known as
Work environment
- Usually work regular business hours
- Usually work in offices and may travel locally or nationally
- Need to be organised, communicate well and identify and solve problems
Salary information
Typical tasks
- Research and report on market trends
- Analyse customer needs and purchases
- Learn about industry changes and rules
- Run surveys to collect information
- Check how well business plans work
- Track business and sales performance
- Review market conditions and competition
- Discuss marketing plans with managers
- Set up ways to manage research
- Monitor business data and results
Outlook
Market research is becoming more data-driven as organisations use online surveys, customer data, social listening and digital analytics to understand audiences. In New Zealand, businesses and public agencies need reliable insights to respond to changing consumer spending, population diversity and digital behaviour. AI can speed up data processing, but trustworthy research design and interpretation remain important. Demand varies with business confidence and marketing investment.
What employers and industry want in graduates
- Ability to design surveys, interviews and other research methods
- Strong data analysis and critical-thinking skills
- Confidence using spreadsheets, statistics and research software
- Clear reporting and presentation of findings
- Understanding of privacy, consent and research ethics
- Curiosity about customers, communities and changing behaviour
AUT programmes
The above is a suggestion only and a starting point. You may need to meet other criteria or take additional steps to work in this career.
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This data is sourced from the Tertiary Education Commission through the Tahatū Career Navigator website (www.tahtu.govt.nz) and used under the CC BY 4.0 licence. Some of the information has been modified by AUT. TEC has not approved, endorsed or tested these modifications. TEC will not be held accountable for any errors within this data.