Marketing manager

Marketing manager

Marketing managers create and oversee an organisation's marketing policies and plans to increase brand awareness and sales.

Also known as

Digital marketing manager, marketing and communications manager

AUT programmes

Work environment

  • Usually work regular business hours but may work weekends and evenings
  • Usually work in offices
  • Need to be organised, identify and solve problems and communicate well

Typical tasks

  • Develop marketing plans and strategies
  • Promote and build brands
  • Analyse data to guide decisions
  • Create marketing campaigns and content
  • Advise on pricing and sales methods
  • Manage marketing and customer service activities
  • Organise events to promote products
  • Run social media channels and ads
  • Collect and analyse sales information
  • Build relationships with clients and partners

Salary information

$61K-$199K
LowerMost commonUpper
$61K$80K-$151K$199K

Tips from AUT graduates

Outlook

What employers and industry want in graduates

Further study options