Lauren Stevens

3rd-year student, Bachelor of Arts in Event Management and Marketing
Diploma in Arts

She discovered her passion for event management through her love for live events, says Lauren Stevens who is studying a Bachelor of Arts in Event Management and Marketing.

“Attending numerous events fuelled my curiosity about the intricacies of planning and executing an event. I found myself pondering the behind-the-scenes efforts and the challenges event organisers face when bringing everything together seamlessly. This desire to understand the inner workings of events, coupled with my enthusiasm for creating memorable experiences, led me to study event management. The joy of crafting my own events is truly euphoric. Witnessing the satisfaction on someone's face when an event unfolds flawlessly and according to plan is rewarding.”

After realising that effective marketing is integral to the success of an event, she also decided to study marketing as part of her degree.

“Understanding the correct market demographic is essential to orchestrate a successful event. In the realm of event management, marketing is a vital companion that ensures the alignment of every element of the event with the expectations of the target audience.”

The right choice
Coming to AUT after a successful career in the customer service and beauty industries, Lauren says she chose AUT for her studies based on recommendations from her colleagues.

“At the time, I had colleagues pursuing the same degree at AUT who spoke highly of their experiences. Even with their positive evaluations, I was concerned about my academic performance because I was in my mid-20s and had not attended high school for a long time. My anxieties began to diminish as I researched AUT, where the emphasis on practical learning and a vibrant atmosphere became the standout features. My decision to apply was reinforced by the prospect of actively creating events, volunteering and letting my creativity flow.

“I started my studies with the Diploma in Arts before I moved into the second year of the Bachelor of Arts degree. The seamless transition into the bachelor’s degree was particularly noteworthy for me. I consider the diploma an excellent entry point for those seeking something new without committing to a full three-year programme.”

With only one semester of her Bachelor of Arts to go, she wouldn’t hesitate to recommend studying at AUT.

“I would 1000 percent recommend AUT to others. The teaching staff are dedicated to your success, the campuses are beautiful and clean, and I’m forever learning something new. I'm committed to pursuing a career in live events, particularly in the behind-the-scenes realm of event creation.”

Advice for other students
Expecting to graduate in 2024, Lauren has some great advice for other students who are thinking about university study.

“Do it if you’re passionate about it and you truly enjoy it! Put all your energy and attention into making it your career. Being able to study at AUT has opened a world of prospects for me.”

Don’t worry if you’re not coming to university straight from high school, she adds.

“If you're like me and believe that 26 is too old, don’t worry; it's never too late to start studying.”