Advertising and Brand Creativity department

The Advertising and Brand Creativity department is part of communication studies at AUT. It covers creative principles and practices, creative strategy, campaigns, copywriting, integrated marketing communication, advertising, art direction, and production.

We're proud of our strong links with the advertising industry; connections that make it easy for our students to start their advertising career.

Research in communication studies

We believe in high-quality research that has impact, and have world-class researchers and research strengths across communication studies.

More about our research

Industry associations

We are recognised by the Design and Art Direction university network and are fully supported by the Commercial Communications Council.

Contact us

Undergraduate enquiries:
bcs@aut.ac.nz

Postgraduate enquiries:
pgcommqueries@aut.ac.nz

Curriculum leader contact

Daniel Fastnedge
Acting Curriculum Co-ordinator
Phone +64 9 921 9999 ext 5022
daniel.fastnedge@aut.ac.nz

News
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Much ado about Shakespeare
HANNAH NGUYEN, JO PAGE AND LOUIS O’BRIEN
For the love of Thor
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News pattern
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AI re-shapes advertising in NZ
12 Apr, 2023
Generative AI will have more impact on advertising creativity in New Zealand, according to new research from AUT's School of Communication Studies.
Much ado about Shakespeare
Much Ado About Shakespeare
01 Nov, 2022
What role does Shakespeare play in New Zealand’s culture? Professor Barry King suggests a National Theatre could help in NZ's cultural identity crisis.
HANNAH NGUYEN, JO PAGE AND LOUIS O’BRIEN
Never Have I Ever a winner at ORCAs
29 Aug, 2022
AUT Advertising and Brand Creative students have won this year’s TRB student competition at the ORCAs.
For the love of Thor
For the love of Thor!
12 Jul, 2022
Thor: Love and Thunder puts Marvel’s women in the spotlight. Senior Lecturer Angelique Nairn asks why Marvel still struggles with female superheroes.
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ORCA success for AUT students
30 Aug, 2021
Advertising Creativity Team Reece O’Gorman and Connor Cully have taken second place at the Outstanding Radio Creative Awards (ORCA).