The Business of Trust: Reputation, Risk and Corporate Credibility

In an era of misinformation, public scrutiny and instant backlash, trust has become a core business asset. This session explores how organisations build, lose and rebuild credibility – and what leaders can do to protect reputation in high-stakes environments.

Join Auckland University of Technology (AUT), the University of Auckland and the University of Sydney for an exclusive industry-focused webinar on why trust has become a defining factor in organisational success.

This session will examine trust as a strategic business asset rather than a soft concept.

Industry leaders will discuss how organisations actively manage reputation, respond to crises, and maintain credibility with customers, employees, regulators and investors. We’ll also look at the leadership behaviours and governance practices that protect trust in high-stakes environments.