|Date:||Tuesday 11 May, 4:30pm - 5:30pm|
|Location:||55 Wellesley Street EastAuckland 1010
How do business, marketing, exchange and consumption contribute to quality of life? How might they contribute more or better? These questions drive the research of Ben Wooliscroft, Professor of Macromarketing in the Department of Marketing.
Macromarketing is the “study of interactions between markets, marketing and society”, how we can do things better for the benefit of all. “Saving the world, not selling it.”
In his inaugural professorial address, Professor Wooliscroft will discuss research in macromarketing, its importance as an approach to studying market phenomena, and the need for macromarketing-driven “systems research”. He will examine why systems behave differently to the sum of their parts and how feedback loops reinforce or embed behaviour, limiting the potential change to better behaviour.
“Macromarketing is essentially an optimistic discipline concerned with how we might improve the environment and society,” says Professor Wooliscroft.
Ben is a New Zealander born in Wellington, spending his early years in Christchurch before an extended period as a resident of Dunedin. His studies were completed at the University of Otago where he met his wife and frequent co-author. He moved to AUT and Auckland in 2019 where he is the Associate Dean Research in the Faculty of Business, Economics and Law, President of the Macromarketing Society Inc. and Associate Editor of the Journal of Macromarketing.