Web designer

Web designers design the way websites and software applications look and work, based on what users need.

Also known as

User experience designer, user interface designer, UX/UI designer, product service designer, website designer, digital designer

Work environment

  • Usually work regular business hours but may work extra hours
  • Usually work in offices
  • Need to be creative, methodical and communicate well

Salary information

MOST COMMON
UPPER
LOWER
$53K-$164K 53000

Typical tasks

  • Design websites and software applications
  • Work with others to improve user experience
  • Develop models of user experience
  • Improve website accessibility
  • Write computer programming code
  • Analyse website user data
  • Research customer needs
  • Test websites and software applications
  • Work with others on marketing plans
  • Update website content

Outlook

Web design continues to evolve as organisations invest in stronger online experiences and digital services. In New Zealand and globally, trends such as accessibility, mobile-first design, AI-assisted design tools and personalised user experiences are influencing how websites are created. As digital communication becomes increasingly important across industries, the focus remains on designing websites that are engaging, inclusive and easy to use.

What employers and industry want in graduates

  • Creative thinking and visual communication
  • Understanding of user needs and behaviour
  • Attention to detail and design quality
  • Ability to interpret feedback and improve designs
  • Confidence using digital design tools
  • Strong collaboration and communication skills

AUT programmes

The above is a suggestion only and a starting point. You may need to meet other criteria or take additional steps to work in this career.

Content is reviewed by our experts, but information can change over time. Some content is created with AI support.

This data is sourced from the Tertiary Education Commission through the Tahatū Career Navigator website (www.tahtu.govt.nz) and used under the CC BY 4.0 licence. Some of the information has been modified by AUT. TEC has not approved, endorsed or tested these modifications. TEC will not be held accountable for any errors within this data.