Online merchant
Also known as
Work environment
- Usually work regular business hours but may work extra hours
- Usually work in offices
- Need be organised, make decisions and identify and solve problems
Salary information
Typical tasks
- Manage online store sales
- Collect payments for goods and services
- Buy products and services
- Answer customer questions and deal with complaints
- Create marketing materials
- Set prices for goods and services
- Use data to improve sales
- Create images for products and websites
- Advertise products, services and events
- Update information in online systems
Outlook
Online retail continues to evolve as consumer shopping habits become more digital and mobile-focused. In New Zealand, businesses are increasingly using online platforms, data analytics and personalised marketing to reach customers. Globally, artificial intelligence, social commerce, improved delivery systems and cross-border e-commerce are influencing how products are sold and how customers interact with brands online.
What employers and industry want in graduates
- Strong understanding of online customer needs
- Digital marketing and social media awareness
- Ability to analyse sales and customer data
- Organisation and time management skills
- Adaptability to changing technology and trends
- Problem-solving and business decision-making skills
AUT programmes
The above is a suggestion only and a starting point. You may need to meet other criteria or take additional steps to work in this career.
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This data is sourced from the Tertiary Education Commission through the Tahatū Career Navigator website (www.tahtu.govt.nz) and used under the CC BY 4.0 licence. Some of the information has been modified by AUT. TEC has not approved, endorsed or tested these modifications. TEC will not be held accountable for any errors within this data.