Graphic designer

Graphic designers create artwork, graphics and layouts for printed or electronic media.

Also known as

Graphic artist, digital designer, mac operator, visual communication designer

Work environment

Usually work regular business hours but may work extra hours
Usually work in offices and design studios, and may travel locally
Need to be creative, accurate and work well under pressure

Salary information

MOST COMMON

UPPER

LOWER

$50K-$127K 50000

Typical tasks

Create artwork, graphics and layouts
Create specific drawings and plans
Use computer software to model designs
Create digital designs and animations
Discuss designs with clients
Work with others to develop and improve designs
Adapt designs for different formats and situations
Give clients quotes and invoices
Operate camera equipment

Outlook

Graphic design is evolving as businesses increasingly communicate through digital platforms, social media, video and interactive content. Artificial intelligence is changing design workflows by helping with idea generation and production tasks, while human creativity remains important for brand storytelling and strategy. In New Zealand and globally, designers who can adapt to new technologies and changing audience expectations are likely to remain valuable across a range of industries.

What employers and industry want in graduates

Creativity and visual communication skills
Ability to use digital design tools effectively
Understanding of branding and audience needs
Strong attention to detail
Openness to learning new technologies and trends
Good collaboration and communication skills

AUT programmes

Communication Design Major - Bachelor of Design Te Tohu Paetahi mō te Hoahoa

The above is a suggestion only and a starting point. You may need to meet other criteria or take additional steps to work in this career.

Tips from AUT graduates

“One thing that surprised me was how important communication is in this industry. Being able to explain your ideas, present your thinking and collaborate with others is just as important as the design itself.”

Emma LumJunior Digital Designer, Digital Marketing AgencyBachelor of Design

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This data is sourced from the Tertiary Education Commission through the Tahatū Career Navigator website (www.tahtu.govt.nz) and used under the CC BY 4.0 licence. Some of the information has been modified by AUT. TEC has not approved, endorsed or tested these modifications. TEC will not be held accountable for any errors within this data.