Content writer
Also known as
Work environment
- Usually work regular business hours but may work part time and irregular and long hours
- Usually work in offices
- Need to be organised, accurate and communicate well
Salary information
Typical tasks
- Confer with clients to determine needs
- Present work to clients for approval
- Write advertising or promotional material
- Develop promotional strategies or plans
- Conduct market research
- Monitor current trends
- Obtain copyrights or other legal permissions
- Edit written materials
- Conduct research to inform art, designs, or other work
- Write material for artistic or entertainment purposes
Outlook
Content writing continues to evolve as businesses, organisations and creators produce content across websites, social media, video platforms and digital campaigns. Artificial intelligence is changing how content is researched and drafted, but demand remains for high-quality, accurate and engaging content created with human insight. Writers increasingly work alongside digital tools while adapting content for different audiences, platforms and formats.
What employers and industry want in graduates
- Excellent written communication
- Creativity and idea generation
- Research and information-gathering skills
- Attention to detail and accuracy
- Ability to adapt writing for different audiences
- Digital and content management skills
AUT programmes
The above is a suggestion only and a starting point. You may need to meet other criteria or take additional steps to work in this career.
Content is reviewed by our experts, but information can change over time. Some content is created with AI support.
This data is sourced from the Tertiary Education Commission through the Tahatū Career Navigator website (www.tahtu.govt.nz) and used under the CC BY 4.0 licence. Some of the information has been modified by AUT. TEC has not approved, endorsed or tested these modifications. TEC will not be held accountable for any errors within this data.