Advertising and Brand Creativity
Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a blank piece of paper, do the hard work to get to a great idea and then choose various media to create a campaign. AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level.
Major must include
120 points from courses lists below.
Minor must include
60 points from courses lists below.
Level 6 courses
- ADVT671 Copywriting
- ADVT672 Advertising and Brand Creativity (major only)
- ADVT673 Creative Principles and Strategy
- DIGM603 Visual Communication (major only)
Level 7 courses
- ADVT777 Advanced Art Direction and Copywriting (major only)
- ADVT778 Applied Creativity for Social Change
- ADVT779 Industry Practice Studio (major only)
- ADVT780 Applied Creative Strategies