Advertising and Brand Creativity

Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a blank piece of paper, do the hard work to get to a great idea and then choose various media to create a campaign. AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level.

Major must include

120 points from courses lists below.

Minor must include

60 points from courses lists below.

Level 6 courses

Level 7 courses