Public relations manager

Also known as

External relations manager, public affairs manager, communications manager, external communications manager, chief communications adviser, community relations manager

AUT programmes

• Public Relations Major - Bachelor of Communication Studies

Work environment

• Usually work regular business hours but may work extra hours and weekends
• Usually work in offices and may travel locally to events
• Need to be creative, organised and communicate well

Typical tasks

• Manage press releases
• Fit communication plans with company purpose
• Build and develop public image
• Communicate across digital and print media
• Help with company relationships and build trust
• Provide trusted advice about public relations
• Do research to support communication plans
• Follow ethical rules to represent an organisation
• Provide organisational leadership and guidance
• Train and manage staff

Salary information

Tips from AUT graduates

Outlook

What employers and industry want in graduates

Further study options