Market research analyst

Market research analyst

Market research analysts collect and analyse data and information, and make recommendations to businesses about marketing.

Also known as

Market researcher, market research executive, research executive, research director

AUT programmes

Work environment

  • Usually work regular business hours
  • Usually work in offices and may travel locally or nationally
  • Need to be organised, communicate well and identify and solve problems

Typical tasks

  • Research and report on market trends
  • Analyse customer needs and purchases
  • Learn about industry changes and rules
  • Run surveys to collect information
  • Check how well business plans work
  • Track business and sales performance
  • Review market conditions and competition
  • Discuss marketing plans with managers
  • Set up ways to manage research
  • Monitor business data and results

Salary information

$55K-$160K
LowerMost commonUpper
$55K$67K-$115K$160K

Tips from AUT graduates

Outlook

What employers and industry want in graduates

Further study options