General manager

General manager

General managers plan, direct or oversee the operations of companies or organisations. They make policies, manage daily operations, and plan the use of materials and human resources.

Also known as

Operations manager, franchise manager, franchise operator

AUT programmes

Work environment

  • Usually work regular business hours but may work extra hours
  • Usually work in offices but may travel to different worksites
  • Need to lead others, make decisions and solve problems

Typical tasks

  • Manage daily business functions
  • Create and apply plans for business growth
  • Set key performance goals
  • Explore data to guide decisions
  • Review financial records
  • Manage sales, marketing and customer service
  • Hire and train key staff
  • Monitor team performance
  • Oversee pricing and cost policies
  • Report results to senior leaders

Salary information

$61K-$242K
LowerMost commonUpper
$61K$82K-$169K$242K

Tips from AUT graduates

Outlook

What employers and industry want in graduates

Further study options