Advertising manager
Advertising manager
Also known as
Advertising account manager, advertising account executive, media account director
AUT programmes
Work environment
- Usually work regular business hours but may work weekends and evenings
- Usually work in offices but may travel locally to meet clients
- Need to be creative, organised and communicate well
Typical tasks
- Manage advertising campaigns for clients
- Manage relationships between clients and agencies
- Brief creative teams on campaigns
- Develop ideas that match client needs
- Create plans for media advertising
- Prepare budgets for advertising campaigns
- Book spaces for advertisements in media
- Make sure campaigns meet deadlines and budgets
- Measure campaign progress and share updates
- Review campaign results for improvements
Salary information
| Lower | Most common | Upper |
| $55K | $69K-$144K | $214K |
Tips from AUT graduates
Outlook
The advertising industry in New Zealand remains active, with continued investment across retail, food, finance and telecommunications. Growth is strongest in digital, data‑driven and targeted advertising, while traditional channels continue to evolve. Employers are seeking advertising managers who can combine creativity with analytics, lead integrated campaigns, and adapt to fast‑changing technology, platforms and consumer behaviour in a competitive market.
What employers and industry want in graduates
- Strong strategic thinking and campaign planning skills
- Creativity paired with commercial and customer insight
- Confidence managing budgets, timelines and multiple projects
- Excellent communication and stakeholder management skills
- Data‑driven decision‑making and performance analysis capability
- Adaptability across digital, social and traditional media channels