| Date: | Thursday 12 Aug, 5pm - 8pm |
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| Location: | AUT City Campus WG Building, Auckland New Zealand |
| Contact: | melanie.barr@aut.ac.nz |
Hear from a panel of experts discussing the Kiwi way of sports marketing and fan engagement.
This panel will feature experts from across the sector discussing the uniqueness of Kiwis as sport spectators and what it takes to most effectively engage them. The event will interest those working in marketing/engagement roles striving to bring the community out to enjoy elite sport matches and events. The discussion is timely in the midst of the pandemic and with several major international events to take place here in months upcoming.
Before her academic career, Marilyn had experience in brand management, sales management, and sponsorships within the sports marketing industry. Her experience in professional American football led her to work in collaboration with global sports brands and sports federations in America and Europe.
Aaron Lawton is the CEO of the Counties Manukau Rugby Union. He has a wealth of experience in both the sports and media industries, having worked as the GM of Marketing and Communications at the Warriors for five long seasons and before that as the National Sports Editor for Stuff.
A one-time award-winning sports journalist-turned-sports-administrator, Aaron is an AUT graduate with a Bachelor of Communication Studies, which he attained in 2005.
Richard’s 25 years of sports industry experience includes the UK, Australia, and New Zealand.
He has operated as, and worked with, sports rights owners across rugby union, league, football, cricket, netball and many more codes. For the last 12 years as a commercial strategy consultant, he has developed marketing, audience engagement and broadcast strategies for sports organisations, sponsoring brands and media companies.
Andrea is CEO of the ICC Women’s Cricket World Cup, the premier event in women’s cricket due be hosted in New Zealand in 2022. Andrea brings significant major event experience to her role, having previously been GM New Zealand for the Rugby League World Cup 2017, and Director of Marketing and Communications for the FIFA U-20 World Cup, and having held senior communications roles for the London 2012 Olympic and Paralympic Games.