Sumonman Buasak (Anna)

Executive Assistant, Agoda, Bangkok, Thailand
Master of International Hospitality Management

She wanted to broaden her global perspective, says Sumonman Buasak (Anna) who came to AUT as an international student from Thailand to study a Master of International Hospitality Management.

“I graduated with a bachelor's degree in hotel studies in Thailand and worked in the hospitality industry for over 10 years. I felt I had gained enough professional experience, and it was the right time to return to academia to acquire new knowledge.

“When I decided I was ready for postgraduate study, I began my research by focusing on my interest in hospitality and then narrowed it down to studying in the city of Auckland. I discovered that AUT is well-regarded for its Master of International Hospitality Management, particularly due to its highly knowledgeable lecturers who have both expertise and direct industry experience. Because I moved here with my spouse and daughter, I also found AUT’s City Campus to be very convenient for a mature student with family responsibilities. Choosing AUT was the perfect decision for me.”

The support from AUT staff was a highlight for her.

“The lecturers and teaching assistants were always willing to answer any questions I had, were happy to meet in person and were very responsive via email. This gave me confidence that, if I encountered any challenges or difficulties with assignments, I’d have the support I needed. Another team I appreciated was the online librarian team. Whenever I searched the AUT library, they were the first people I reached out to for advice and consultation on the articles and books I needed for my studies. They consistently provided me with the helpful information I was looking for.”

Joining Agoda
After graduating from AUT in August 2025, Anna has recently accepted a job offer from Agoda’s corporate office as executive assistant to the chief legal counsel and C-suite team.

“People are often surprised that I’m now working in the legal function of a global tech company, even though my master’s degree is in international hospitality management. Agoda defines itself as a technology company within the tourism industry, with its hub in Bangkok, Thailand. I’m excited to bring together my hospitality expertise, research capabilities and cross-functional skills to contribute to this dynamic international environment at the intersection of tech, law, hospitality and tourism.”

She says during the interview process for her current role she was able to share two of her AUT projects to highlight different strengths.

“My graduate research report – Unpacking Deceptive Pricing in Online Food Platforms: Consumer Perceptions, Hidden Fees, and Transparency in New Zealand, supervised by Dr Pola Wang – allowed me to build knowledge about digital consumer protection law and explore global practices in New Zealand, Australia and the UK. This broadened my perspective beyond hospitality and demonstrated my ability to bridge into legal and technology fields.

“Alongside this, I also shared my Summer Research Award project on gig workers in the hospitality industry, supervised by Professor Peter B. Kim, Chloe and Dan. This project showcased my ability to analyse labour issues, workplace precarity and industry trends, further strengthening my profile and making me stand out as a candidate for the role at Agoda.”

Advice for other students
Anna, who balanced her studies with part-time work as a hotel receptionist, has some great advice for other students who are only at the start of their own university journey.

“My advice to other students is to stay disciplined and manage your time effectively, especially if you're balancing work and studies. Don’t hesitate to reach out for help; whether it’s from your lecturers, the library team, the students’ association or even your peers. AUT offers plenty of support, but it’s crucial to communicate early if you’re facing any challenges.”

Her other piece of advice is simple: make the most of your time at university.

“Take every opportunity to learn from others who have different experiences or may come from other cultures, and make the most of your time here by staying curious and open-minded. Remember that it’s perfectly fine to seek a balance between your academic and personal commitments.”