Master of Marketing

The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role. A Master of Marketing can provide you with career opportunities in a wide range of business, management and other professional fields.

Marketing is a critical part of any modern business because advancements in technology are prompting increasingly diverse buyer behaviour. You’ll develop the skills to formulate a marketing strategy and analyse marketing information, as well as to apply economic concepts to consumer and firm behaviour.

Quick Facts

Entry Requirements

Minimum entry requirements

  • Must have completed a bachelor’s degree (in any discipline) with a B- grade average in papers at level 7 or equivalent, OR
  • 10 years of relevant work experience combined with a work-based portfolio

Admission is subject to the approval of the Dean (or representative).

English language requirements

IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.

Majors

Additional Majors and Minors

Additional majors and minors

Structure and Content

The Master of Marketing is taught over three 12-week trimesters. Each trimester includes 12 weeks of teaching with exams scheduled in week 13.

There are three key elements:

  1. Core professional knowledge and skills in marketing (90 points)
  2. Associated business knowledge and skills (45 points)
  3. Research project in marketing (45 points).

Related Programmes

Career Opportunities

Roles include marketing, sales, brand management, business development and market analysis.

Testimonials