Promotion is everywhere - everything from goods and organisations to people, ideas and cultures are seen as a brand. The Postgraduate Diploma in Brand Communication (PgDipBC) is practice-based. It has been developed with industry in response to the need for a specific qualification in an area that has become increasingly important.
You will study brand strategy, brand experience, brand expression and corporate responsibility. You will develop an understanding of the creative process from the perspectives of both agency and supplier.
In order to be admitted to the Postgraduate Diploma in Brand Communication an applicant must have completed:
Most papers last one semester and are worth 15 points. You must complete 120 points in total. You may substitute up to 30 points with any other postgraduate paper with the approval of the programme leader.