Executive Festival and Event Management masterclass

This 2-day, online masterclass is delivered by former Edinburgh Festival Fringe Director, Paul Gudgin.

Brought to you by AUT Bachelor of Arts in Event Management.

No prerequisites apply.

The Executive Festival and Event Management Masterclass is a two-day online seminar brought to you by the AUT Bachelor of Arts in Event Management programme. The seminar aims to inform and inspire those who manage, create and support festivals and events. Presented successfully in 25 countries over the past 10 years, the masterclass will focus on programming, marketing, communications, evaluation and PR. It will also consider how festivals and events can respond to the challenges of the COVID-19 pandemic.

About the instructor

Paul Gudgin has been involved with the festival industry for 30 years working on a wide range of large-scale and smaller events including the Aldeburgh Festival, City of London Festival, Durham International Brass Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe. This was an exciting period that saw the event double in scale hosting an incredible 12,000 performances and selling over 8 million tickets. Paul was the first recipient of the Arts and Business (Scotland) Award for Leadership and awarded an honorary degree by the University of Edinburgh. He has become widely regarded as a leading expert in the field of festival and event management and was appointed Visiting Professor of Festivals and Events for the UK Centre for Events Management at Leeds Beckett University. Paul has been engaged to deliver training by a host of organisations including the British Council, Events Tasmania, The New Zealand Association of Event Professionals, Festivals and Events Ontario, Rotterdam Festivals, the Australian Centre for Event Management and the National Arts Council of Korea.

Key features of the masterclass

  • 6 hours of comprehensive, interactive and inspiring tuition over 2 days (3 hours each day, including breaks)
  • Access to the Participant Resource area of the website www.festivalmanagers.com with a comprehensive library of articles, documents and templates
  • We offer the opportunity of a one-to-one session with Paul following the course
  • You can receive a certificate of participation from AUT

Topics covered

The masterclass includes these sessions:

  • Managing Festivals and Events in the 21st Century: This session considers the trends and challenges facing people who run and support festivals and events. It will look at programming developments including hybrid events, placemaking and how best to respond to the impact of COVID-19.
  • Marketing and PR: This session will focus on developing profile and sales for your event including the use of technology and online opportunities. It will also consider how to develop strong relationships with the media to maximise event coverage.
  • Sponsorship and Fundraising: This session will help develop a greater awareness of revenue generating possibilities, adopting a creative approach to identifying potential sponsors and developing effective proposals and strategies to build and maintain relationships with supporters.
  • Evaluation, Advocacy and Strategy: This session considers how to measure your achievements through gathering data, creating effective surveys and analysing feedback. We also consider the most effective ways to use your data to maintain and strengthen your relationship with key stakeholders and adopting strategies to enhance long-term success.
Paper Code Dates for 2020 Days Time Available Places Application

To apply

Domestic students

Currently enrolled in an AUT programme

  • Click on the Apply button next to the corresponding date you wish to enrol for and complete the application online.
  • For online applications, payment needs to be completed by using a MasterCard or Visa credit card or internet banking once an invoice is processed (NZ banks only).
  • If you wish to make payment in person either by cheque, cash or Eftpos, please go the Cashiers at Student Hub City Campus: Level 2, WA building. Note: Cashiers cannot accept cash after 3pm. Cashier counter is open Monday/Tuesday/Wednesday/Friday 9am to 3 pm; Thursday 10am to 3pm.

Past AUT student but forgotten your Student ID

  • Click on the Apply button next to the corresponding date you wish to enrol for
  • Click on Request Account Details button and follow instructions. If this fails, please call Student Hub for assistance.
  • For online applications, payment needs to be completed by using a MasterCard or Visa credit card or internet banking once an invoice is processed (NZ banks only).
  • If you wish to make payment in person either by cheque, cash or Eftpos, please go the Cashiers at Student Hub City Campus: Level 2, WA building. Note: Cashiers cannot accept cash after 3pm.

Never previously enrolled at AUT

  • Click on the Apply button next to the corresponding date you wish to enrol for and complete the application online
  • For online applications, payment needs to be completed by using a MasterCard or Visa credit card or internet banking once an invoice is processed (NZ banks only).
  • If you wish to make payment in person either by cheque, cash or Eftpos, please go the Cashiers at Student Hub City Campus: Level 2, WA building. Note: Cashiers cannot accept cash after 3pm.

International students (Student, Work or Visitor visa)

Currently enrolled in an AUT programme (in New Zealand or offshore)

  • You will not be able to apply online. Please call Student Hub on 0800 AUT UNI (0800 288 864) or 09 921 9779 or pop in at any of the hub locations Student Hub and advise them of the date of the course that you wish to be enrolled in.
  • You will receive an invoice by email with instructions on how to pay. Payment needs to be completed by using a MasterCard or Visa credit card or internet banking once an invoice is processed (NZ banks only).

Past AUT student but forgotten your Student ID or never previously enrolled at AUT AND currently in New Zealand

You can either call Student Hub and request to be enrolled, or submit a manual application – see below.

For a manual application, please provide the following documentation to Student Hub:

  • A completed Short Course Application Form
  • A certified copy of your passport (Note: Student Hub staff are able to verify documents).
  • A certified copy of a valid visa (Note: Student Hub staff are able to verify documents).
  • Proof of medical or travel insurance from an approved AUT insurance provider covering the period of the course or cover duration of 30 days (Note: AUT StudentSafe Insurance is available at a cost of $50). If evidence of insurance is not provided when applying, you may be invoiced for it.

If you are submitting your application in person, you may request for an invoice immediately for payment. Alternatively, you will receive an invoice by email with instructions on how to pay. Payment needs to be completed by using a MasterCard or Visa credit card or internet banking once an invoice is processed (NZ banks only).

Please ensure that ALL sections in the Short Course Application Form are filled out, in particular your email, address and phone details. Either hand in or mail the documentation to Student Hub. Please note that manual applications may take at least 5 working days to process.

Students never previously enrolled at AUT AND currently not in New Zealand

Unfortunately we are unable to provide this course for you at this time.

Enrolment policy and fee payment

NOTE: This course is not eligible for student loans or allowances.

Enrolment policy
  • Enrolment in a course is deemed to be not complete, until payment of fees.
  • Enrolment in a course will be cancelled, if fees remain unpaid prior to the start of the course.
  • The School of Hospitality and Tourism reserves the right to cancel papers with insufficient enrolment.
  • Should a paper be cancelled, students will be given at least 2 or 3 days notice. You may request to be transferred to another course date.
Fees payment It is highly recommended that fees be paid at the time of application. If your employer is paying your fees, the employer needs to provide written confirmation or purchase order, with the employer's billing and contact person details.

Quick facts

Dates: 24 November - 25 November
Day: Tuesdays, Wednesday
Time: 9am - 12pm 
Cost: NZ$290

Course contact

Ping Wu (Rita)
ping.wu@aut.ac.nz
Phone: +64 9 921 9999 ext 6225

Disclaimer

Every effort has been made to ensure this information is correct, however, course dates, fees and conditions may change and courses may be cancelled.

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