Marketing Major - Bachelor of International Hospitality Management

This major focuses on marketing in the hospitality industry and gives you the skills to develop core marketing strategies.

Standing out from the crowd often comes down to how hotels, restaurants or tourism companies choose to market themselves. In this major you explore fundamental marketing philosophies, and customer and buyer behaviour – knowledge that will be essential to identify opportunities in the industry, both locally and internationally.


This is part of the Bachelor of International Hospitality Management.

Year 1

Year 2 & 3

You also need to complete additional papers in your second and third year to make up the total of 360 points you need for your degree. You can do this by:

  • Option 1: studying one major and elective papers
  • Option 2: studying two majors (no electives)
  • Option 3 (generic degree): studying papers from across the Bachelor of International Hospitality Management to make up the total of 360 points (you need to include 45 points at level 6, 45 points at level 7 and two electives)

You can talk to us about which option is best for you. You don’t need to make this choice until the end of your first year of study at AUT.

  • Sales and marketing manager
  • Marketing co-ordinators
  • Guest relations
  • Marketing roles in corporate or regional offices
Key features
  • Valuable workplace experience in your final semester
  • Create marketing strategies for entities
  • Develop your communication and presentation skills
See yourself as
  • Interested in marketing and management
  • Organised
  • Able to make decisions under stress
  • A leader and good communicator
  • Strong in providing a good customer experience

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.